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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Covid Case Trends Turned More Favorable in December

Coronavirus cases were flat or down in 46 states and Washington, D.C., as the Christmas holiday week began, according to the latest tracking report from the Insights Collective. The trends were favorable in many major markets of importance to winter resorts, and in many resort communities as well. Check out the full report for the specifics here....

Ontario Puts Ski Season on Hold

SAM Magazine—Collingwood, Ont., Dec. 23, 2020—The province of Ontario has imposed a 28-day shutdown of much of the province beginning Dec. 26 to curtail a spike in coronavirus cases, shuttering most of the province's ski areas during the holiday period and beyond. The shutdown has stirred pushback from both skiers and some resorts after months ...

Big White Responds Quickly to Covid-19 Outbreak

SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and community. The cases were related to group housing and social gatherings, according to Canada’s Interior Health, and led to the termination of seven Big White employees. Big Whit...

European Ski Industry Struggles with Covid

SAM Magazine—United Kingdom, Dec. 18, 2020—Here we present a roundup of ski industry news from across the pond, based on Patrick Thorne’s “Snow Hunter’s World Weekly Snow Resort News” for the week ending Dec. 19, 2020.Samnaun in Switzerland Most Swiss Ski Areas Now Open for 2020-21 Season More than 100 Swiss ski areas are now open wit...

Western Destinations Facing Big Lodging Declines

SAM Magazine—Winter Park, Colo., Dec. 18, 2020—The surging pandemic and resort capacity limits combined to negatively impact lodging reservations in November at mountain resorts throughout the western U.S., with marginal snowfall at some destinations adding to the mix. Aggregated data from 18 mountain destinations in seven western states compil...

Winter Park to Require Passholder Reservations

SAM Magazine—Winter Park, Colo., Dec. 16, 2020—Winter Park is implementing a passholder reservation system ahead of the holidays, as large crowds and limited terrain continue to stretch capacity limits at Colorado resorts. Previously, passholders were free to come and go as usual. Winter Park becomes the second Alterra Mountain Company resort t...

NSP Board Chair Responds to Criticism About Comments, Moszynski Departure

SAM Magazine—Natick, Mass., Dec. 14, 2020—National Ski Patrol (NSP) board of directors chairman Brian Rull wrote the following letter in response to a report published on SAM's website on Dec. 12, regarding the chairman's comments in the Fall issue of Ski Patrol Magazine and the departure of former NSP executive director Meegan Moszynski from t...

Redford Sells Sundance Mountain Resort

SAM Magazine—Sundance, Utah, Dec. 14, 2020—Robert Redford is selling Sundance Mountain Resort in Utah to Broadreach Capital Partners and Cedar Capital Partners, which are both real estate investment firms specializing in the hospitality industry.  The transaction includes all assets of Sundance Mountain Resort, including the resort b...

Moszynski Out at NSP, Board Chair’s Comments Under Fire

SAM Magazine—Lakewood, Colo., Dec. 11, 2020—Meegan Moszynski is no longer executive director of the National Ski Patrol (NSP) after three and a half successful years in the position, and NSP members are wondering why. Her abrupt mid-November departure coincides with mounting backlash from something NSP board chair Brian Rull wrote in his “Cha...

Vail Resorts Reports Q1 Net Loss, Pass Volume Up

SAM Magazine—Broomfield, Colo., Dec. 11, 2020—Vail Resorts (VR) reported a 44-percent net loss for its first fiscal quarter of 2021, a consequence of Covid-19 impacts on summer ops across North America and winter ops in Australia for the period ending Oct. 31. Season pass sales through Dec. 6 saw a 20 percent increase in units year-over-year, t...

Changes Abound for Ski Areas—As Expected

SAM Magazine—Natick, Mass., Dec. 9, 2020—Ski area operators worked hard for months to develop operating plans and protocols for this strange winter, knowing all along their original plans would likely change several times after opening day depending on several variables: the severity of the pandemic, guidance and restrictions from government, g...

Virus Tracking: Latest Weekly Report on Resort, Visitor Communities

The weekly virus tracking report from the Insights Collective shows a mixed performance for Western resorts and major metro markets across the U.S. Cases are at elevated levels, based on the 7-day average for new cases per 100,000 population, in Miami, Salt Lake City, Albuquerque, N.M., and Jackson, Wyo., though the trend in the latter two is decre...

COVID Insights: Vaccines, Travel Anxiety, and Local Support

With vaccines on the way, some travel companies are planning for future growth, according to the Weekly Briefing compiled by the Insights Collective. At present, though, employees at companies across the U.S. have become increasingly hesitant to travel for business, Zoom remains the go-to meeting site, vacation rentals—both globally and in the U....

Skitude Acquires Liftopia

SAM Magazine—San Francisco, Calif., Dec. 4, 2020—Liftopia Inc. entered an “assignment for the benefit of creditors,” or ABC, to liquidate its assets, through which Norwegian-Spanish holding company Skitude has acquired the assets of Liftopia Inc., according to a source with knowledge of the situation. The proceeds from the sale will be use...

Complicated Situation in Europe Continues

SAM Magazine—Paris, France, Dec. 2, 2020—The debate about restrictions on opening ski resorts, especially for the holidays, in European nations is evolving as government leaders begin to announce decisions about what can be open, when, and who can’t go where. Over 300 ski area workers attended a protest to open the resort at Les 2 Alpes ...