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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Ludlow, Vt., Dec. 2, 2020—While holiday openings were still plentiful this Thanksgiving, the model for opening seems to have shifted in parts of the country, with many resorts opting to slow roll their winter operations with post-holiday, midweek first-day targets. A handful of resorts had record setting holiday periods though, and...
RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and media relations and communications. Originally from Los Angeles, Sherman began her career as a snow reporter at Mammoth Mountain after graduating from the University of Souther...
SAM Magazine—Paris, France, Nov. 30, 2020—With the pandemic spiking across many regions in the European Union, France has declared that ski lifts won't run this December, while fellow EU members Germany and Italy are threatening to keep ski areas from operating through the month as well. But with other nations vowing to keep resorts open, it re...
The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try to stem the spread of COVID-19. From tax holidays and increased safety messaging to online sales assistance and a liability waiver for businesses, you can read the details here....
It will be several months before vaccination levels dent the spread of the pandemic. That should make us thankful for the financial benefits of outdoor dining, wearing masks, and COVID information apps, all of which are chronicled in the latest Weekly Briefing from the Insights Collective. Get the details here....
SAM Magazine—Newry, Maine, Nov. 20, 2020—Resorts have had to get creative with their formerly indoor, packed-room staff orientations. Sunday River, Maine, has gone the drive-in route. The evening of Nov. 17 saw the first of at least five drive-in staff orientations at the resort. Each will have about 50 cars, and staff members who live in the ...
While COVID-19 infection levels remain high—and climbing, in many locations—this week’s Virus Tracker from the Insights Collective shows a bending of the curve. If that continues, this fall’s wave could hit a lull ahead of the Thanksgiving holiday. See the full report, with data on both major markets and local resort communities, here....
SAM Magazine—Bradenton, Fla., Nov. 18, 2020—Western mountain resorts enjoyed a slight 1.3 percent bump up in year-over-year occupancy in October compared to October 2019, and a rise in average daily rate (ADR) of 20.1 percent pushed total revenues up a healthy 21.7 percent for the month, according to the DestiMetrics Market Briefing from Inntop...
SAM Magazine—Portland, Ore., Nov. 17, 2020—The Indy Pass now includes access to Snow Ridge Ski Resort in upstate New York and Antelope Butte in northern Wyoming, bringing the total number of independent ski areas on the pass to 59. Snow Ridge is the fourth New York ski area on the pass, and Antelope Butte is the third in Wyoming. Passholders ge...
SAM Magazine—Santa Fe, N.M., Nov. 14, 2020—New Mexico Gov. Michelle Lujan Grisham and state health officials temporarily re-imposed a statewide order Friday that closes in-person services for all non-essential activities, including skiing and snowboarding, in an attempt to blunt the spike of COVID-19 illnesses and the escalating strain on hospi...
SAM Magazine—Ludlow, Vt., Nov. 12, 2020—The 2020-21 ski season has begun, with more resorts confirming opening dates even as COVID-19 cases surge across the U.S. SAM has been tracking the virus. This week, we spoke to several operators, and all are confident in the operating plans they've developed in accordance with local, state, and fede...
SAM Magazine—Natick, Mass., Nov. 11, 2020—To help terrain park professionals prepare for the challenges of the upcoming season, SAM partnered with Effective Edge to create a condensed virtual Cutter's Camp program. This self-paced course opens today with courses from leading freestyle terrain professionals sharing solutions ...
The pandemic is on the march in many local resort communities and in the larger market areas from which they draw their customers. State and local governments are taking measures to stop the advance of COVID-19, hoping to avoid the need for a broad economic shutdown. And both public and private entities are seeking to boost tourism. For detai...
An informative Q & A with Aspenware’s VP of Service, Jenni Buonanni. Snow is falling, and some North American resorts have already opened, with many more opening in the next month. This season, resorts are relying on online bookings more than ever before. In fact, many resorts are closing their ticket windows and only accepting bookings onli...
SAM Magazine—Nov. 5, 2020—While many resorts projected conservative opening days (think late November to mid-December) to allow for time to implement new COVID protocols, several ski areas across North America were able to make a quick pivot from summer to winter operations in the last two weeks. Wolf Creek, Colo. opening day Midwest As ...
