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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Carlsbad, Calif., Oct. 5, 2020—Media conglomerate American Media Inc. (AMI) is closing four of its sports publications, Powder Magazine, Snowboarder, Bike, and Surfer, according to a variety of industry sources. A report in Adventure Journal, written by former Powder editor St...
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut existing in-resort marketing teams across the company’s 34 North American resorts, and created new teams and responsibilities structured locally, regionally, and centrally, amon...
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and industry professionals. The new inductees will bring the total of honored Hall of Fame members to 441. The eight inductees include the late Howard Peterson, leader and visionary at the ...
There’s a lot going on outside the ski industry that sheds light on the course of COVID restrictions and reopenings. Disney, and Florida, are following a metric-driven options, a variation on the scenario planning approach. Hotels are hosting “home” workers to make up for lost business from traditional sources. Austrian resorts are facing civ...
SAM Magazine—Portland, Ore., Sept. 30, 2020—The Indy Pass has added Swain Mountain in western New York to its alliance of independent ski areas, bringing alliance membership to a total of 56 resorts. Swain will offer two days of skiing and riding to Indy Pass holders, with no blackout dates for the 2020-21 season. “We are thrilled to b...
SAM Magazine—Park City, Utah, Sept. 29, 2020—Snowsports Industries America (SIA) is teaming up with SAM for a Town Hall series—held virtually on Zoom—about ski resort planning, preparations, and communication for this winter. The three town halls will focus on how this winter will look in regard to resort operations, capacity, tra...
SAM Magazine—Lakewood, Colo., Sept. 29, 2020—The National Ski Areas Association (NSAA) has released the results of the 2019-20 Climate Challenge. This was the ninth year of the program, in which more than 40 ski areas of varying sizes participated. “To date,” said NSAA, “these resorts have reduced more than 110,000 metric tons of c...
SAM Magazine—Broomfield, Colo., Sept. 25, 2020—Vail Resorts (VR) reported a net income decrease of 67.2 percent, to $98 million, in fiscal year 2020, on total revenues of nearly $2 billion, as COVID-19 shutdowns ended the winter season prematurely and delayed the opening of summer operations.
SAM Magazine—Ludlow, Vt., September 23, 2020—Resorts are implementing a mix of strategies to manage volume this winter, as most look to get lifts spinning in late November. Pre-booking requirements and reservation systems of varying complexity will be the name of the game for many operations, particularly those in drive markets. However, some r...
SAM Magazine—Winter Park, Colo., Sept. 17, 2020—Lodging performance continued to improve during August at western mountain resorts, but the summer season remained historically slow by most measures, according to DestiMetrics in its monthly Market Briefing by Inntopia. The report includes data collected from 18 destinations across Colorado,...
Insights on COVID-19: worldwide effects, local business impacts, adapting to new year-round residents, and setting up resort “schoolrooms.” The Insights Collective examines the week’s pandemic news and data, and describes what it all means for winter resorts. View the report....
SAM Magazine—Natick, Mass., Sept. 16, 2020—In response to the COVID-19 impact on resorts and their leaders, the SAM Summit Series is offering a Resilient Leadership Training bootcamp this fall. Managing teams during the pandemic calls for a new and different set of leadership skills. Resilient Leadership Training will help r...
SAM Magazine—Killington, Vt., Sept. 16, 2020—More resorts are releasing 2020-21 operating plans and opening dates, as operators shift their focus from summer to winter. The range of plans is highly varied, reflecting COVID-19 considerations and the specific circumstances of individual resorts.Killington will open later than usual this season. ...
SAM Magazine—Lebanon, N.H., Sept. 15, 2020—A partnership between Halley O’Brien Productions and SnoCountry, Inc. will bring “The Snow Report-TV presented by SnoCountry," a new branch of The Snow Report brand owned and operated by Halley O’Brien Productions, to nearly 40 major markets, including NBC4 New York and NBC Boston. The sponsored ...
SAM Magazine—Lakewood, Colo., Sept. 15, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) has released “Navigating the 2020-21 Snowsports Season,” a COVID-era guide for snowsports schools and instructors. The guide positions adaptability as the key focus for lesson providers ...
