In This Issue
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses…
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Kicking Horse, B.C.
The cover image relates to the annual lift construction survey that begins on page 69 of this issue. It is a (solarized)…
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Rental Equipment in the Spotlight/SAMMY Time
The memo highlights the “Rental Equipment Handbook 2002” supplement in the issue and tells readers about the Renmtal Alley showcase scheduled for…
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The X Games Delivers Bigtime But Should We Ask For More
The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund…
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PSIA-AASI Replies, Explains Role
This essay by the president of the PSIAA is a response to Speak-Out pieces in the November 2000 issue that discussed the…
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Thoughts on our 40th Year
A brief salute to our readers and our advertisers for their support over a period of 40 years.
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A Huge Sigh of Relief
Early-season visits hint at a strong current season at most ski areas across the continent.
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We Remember Two Friends
John Jay, early ski-filmmaker, and Bob Gillen, editor and publisher of Snow Industry Letter, are briefly profiled.
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The End Page
Wild Mountain, Minn., lost power the day after Thanksgiving and made due towing skiers with Pisten Bullys and cooked burgers and brats…
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Blue Pages
Doral: A New Brand in Snowsports (our questions on the MeriStar-ASC merger that was not to be); Dept. of Utterly Useless Statistics…
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SAM Idea Files
Using float chargers to juice up batteries w/o overcharging and using an extra battery with a marine switch for backup power at…
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Construction Site
Summer improvement projects at: Park City, Utah; Ski Cooper, Colo.; Camelback, Pa.; Loon Mountain, N.H.; and Lake Louise, Alb.
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B-to-B Websites
This occasional column features Websites dedicated to help resorts find equipment and services for all aspects of the business.
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Industry Reports
ASC Merges with Meristar; Two Colorado Court Decisions (Nathan Hall and Eldora MOuntain); Austrian (Lift) Tragedy Still Unsolved; Saddleback Sells Part of…
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Letters to the Editor
Paul McMorris asks for names re: Idea File piece in the November 2000 issue; Marian Austin of Association of Scottish Ski Areas…
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Staying In Touch With Guests
Walkie-Talkie radio use among guests gives resort operators another way to monitor activities on the hill and to respond to potential problems.
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A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.
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MVP: A Lifetime of Service
This is a brief profile of Robert Davis, who has been with American Tramways, and its previous incarnations, for the past 40…
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Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated…
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Are Your Downloadables Deductible?
The article discusses the gray area of deducting costs of certain aspects of maintaining a Website for business purposes. No code exists,…
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It Ain’t Just Skiing
This is the third piece in a series on ski schools. It details Aspen ski schools, which have one of the industry’s…
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2000 Lifts: An Average Year, but with Highlights
This is the annual new lift construction survey. This year’s edition reveals that the 1999-2000 season’s snowlessness had an impact, but Canada…
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Boot Camp Symposium on Terrain Features
This is an article describing the symposium sponsored by Pisten Bully at Mammoth Mountain, Calif., in November of 2000. There was classroom…
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When In Doubt, Shop
This piece details how a strong, carefully planned retail presence can lead to year-round sales success.
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Brian Fairbank: On a Mission to Convert
This profile of new NSAA Chairmman Brian Fairbank, also owner-general manager of Jiminy Peak and Brodie Mountain, Mass., details his committment to…
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Playing it Safe
The Bureau of Labor Statistics reported that in 1998, 1.7 million injuries and illnesses resulted in lost work time for businesses. Wrist…
