In This Issue
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The New Tax Proposal
What it could mean to the ski industry doesn’t look good.
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USSA-USST Make Up
A new governing board will oversee U.S. racing.
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NSAA Convention
A special section with highlights of the convention and trade show.
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Bass Scales Everest
The story of the last summit in a mountain Odyssey.
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Ski School
Attitudes.
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Classic Cushing
Squaw Valley has gone through several metamorphoses under Cushing’s command and one more is now underway. By John Fry.
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Brand Revisited
This time Milton brand interviewed skiers at ski areas, but again came up with startling feedback, says jim Spring.
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Snow Reporting Needs A New Look
New mediums and new messages are needed says phil Camp. Skiers want to know more than just snow conditions.
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Press Kits– Too Much, Too Many, Too Late
Mea culpa cries Abby Rand. Sometimes a stream of pertinent information is better than a flood of facts.
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Going Public Relations
PR agencies are not for every ski area, but when they work, they do well reveals Claire Walter.
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Direct Marketing-Response-Mail
Reaching the right people and getting a response is a very special kind of advertising as explained by Manyon Millican.
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Update On Publications
Some changes are in the offing for print material aimed at attracting new skiers according to Janet Nelson.
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The Machine Called Wire Rope
Words and pictures explain the manufactoring of this vital piece of equiptment. By Samuel L. Geise, P. E
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Attack Of The Mistletoe
When dwarf mistletoe threatened the trees on Mt. Baldy, the Forest Service applied unusual techniques to control it.
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Report On Condominium Owners
Some surprising information came out of a survey of condo owners in colorado. It contains lessons for other developers as well, according…
