In This Issue
-
The New Tax Proposal
On the evening of May 28, 1985, President Reagan presented his summary of “The President’s Tax Proposals to the Congress for Fairness,…
-
USSA-USST Make Up
Dear Boss— Those finks! USSA and USST, I mean. Just when it looked like I might be back into a good thing,…
-
NSAA Convention
Trends in the making were visible everywhere at NSAA’s Annual Convention and Trade show at the Disneyland Hotel, Anaheim, Calif., in May.…
-
B77 Standard Commentary– Braking Req.
In the 1982 revision of the ANSI B77.1 Standard the braking requirements for detachable and fixed grip aerial lifts were significantly rewritten.…
-
Bass Scales Everest
Some ski area owners might be tempted to liken the challenges of operating a ski area to climbing Mt. Everest. Dick Bass,…
-
Ski School
They say that in sex, marriage or anything else that involves more than one party, communication is the key to keeping a…
-
Classic Cushing
You could call him the Howard Hughes of the ski resort business, except that from behind the reclusiveness, the lust for power…
-
Brand Revisited
The focus group study conducted by the Brand Group a year ago startled some of us in its indictment of the ski…
-
Snow Reporting Needs A New Look
Though some may feel that the matter of snow conditions reports is an overworked subject, I maintain that for the average skier,…
-
Press Kits– Too Much, Too Many, Too Late
All right already. Enough is enough. It is a tremendous help to me, as a ski writer, to receive press kits from…
-
Going Public Relations
The vast majority of ski areas have not hired public relations agencies, nor do they feel they can afford to do so.…
-
Direct Marketing-Response-Mail
Few people in the ski industry can distinguish between “marketing” and “sales.” Little wonder then that almost no one can identify “direct…
-
Update On Publications
The ski season just past seemed to be a peak year for the production of publications aimed at new or non-skiers, but…
-
The Machine Called Wire Rope
From the outside, wire rope that is used on ski lifts, gondolas and tramways looks fairly simple. In reality, wire rope is…
-
Attack Of The Mistletoe
When disease strikes a forest, the normal procedure is to clear-cut—remove all the trees in an affected stand. In the case of…
-
Report On Condominium Owners
Two-thirds of the condominium buyers in Colorado make their property purchases within three days of first seeing it. This was one of…
