In This Issue
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Retrenching Time for Retail Trade Shows?
Seth Says less is more. Fewer trade shows and redirecting $$ saved by attending fewer events into smart marketing can help drive…
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The End Page
Five items:1) Road & Track’s semi tongue-in-cheek vehicle review of the Kassbohrer Pisten Bully 3002) A transcript of the Brundage Mountain telephone…
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Blue Pages
ASC, Vail Resorts and Booth Creek pledge to help fund landmarl media campaign; Aspen Gets Lion’s Share of environmental awards; Resort Real…
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Idea Files
Boot Dryer at Caberfae Peaks, MIch.; Easy chair hauler at Whitetail, Pa.; Poles for parking at Killington, Vt.
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Michael Kennedy’s Death
Robert’s comments undersore the fact that irresponsibility and unsafe skiing led to Kennedy’s tragic accident. The accident was tragic but gave skiing…
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Wetlands: Get Ahead of the Curve
Stan’s remarks are a comment on a separate article in the same issue on page 60 about Watershed Management. Stan’s comments support…
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El Nino Makes Most Happy
Linda’s article reviews the snow conditions around the country and Canada for the 1997-98 ski season as they related to El Nino.…
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NSAA Rap Sheet-36 years of names, dates and numbers
This sidebar, accompanying a profile of John Rutter, named chair of NSAA at the Marco Island convention in 1998, lists the dates…
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SIA: Some Background on an Industry Sector that Faces Some Problems
David’s article outlines the factors that make up the complicated picture of SIA’s trade show troubles. The article explains why buy-sell cycles…
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Countdown to 2002
The article describes the lessons learned by some SLOC members at the Nagano games as preparation begins for the Olympics at Salt…
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Watershed Management: Coming Soon to a Wetlands Near You
The article explains the importance of ski resort operators becoming involved in multi-year wetland planning processes well before starting any projects as…
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Growing the Market Is Key
This article profiles John Rutter, Keystone’s COO and NSAA’a latest Chair. Rutter explains his priorities in regrowing the skiing market through youth…
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Take the Luge Challenge
Pat’s piece describes the Bell Atlantic marketing ploy to raise awareness and money for USA Luge. Six eastern ski resorts took part…
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Looking Ahead to OITAF 1999
Heidi’s article gives a brief preview of the 8th International Congress for Transportation by Wire Rope that took place concurrently with the…
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Industry Reports
SIA Attempts to Force Trade Show Agreement; Ski Maine Hosts Fifth-Grade Passport Confab; Field of Bidders Narrows for Cannon, Mt. SUnapee; Resorts…
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Let There Be Light
This article revisits the ski slope lighting standard developed by the NSAA’s night lighting committee in 1984-1985. This is an updated explanation…
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Grooming Vehicles 1998
This article takes at a look at the latest offerings in grooming vehicles. A table gives all the technical details to each…
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Logging for Lumber
This article describes a number of techniques used by foresters and loggers that can be effectively applied to cutting trails. An accompanying…
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Beyond the Surface
Understanding snow and making grooming implements work on it requires study, experimentation and intuition. Chris’ article discusses, in detail, how each piece…
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1998 Rental Roundup: XC and Snowshoes
This is a roundup of all the rental snowshoes and cross-country equipment for the 1998-1999 season.
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What a Tangled Web We Weave
Abby Rand critiques the ski resort offerings on the Internet for planning a ski vacation. She discovered that the ski travel trade…
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The Revolution in New Media
Bob’s article explains the pitfalls and opportunities in marketing using the Internet, a slew of new consumer magazines and inexpensive cable television…
