In This Issue
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What’s New?
A round up of new products for the upcoming season: Shoe traction device, traffic vest, reservation software, snowmaking additive, absorbant mats, cheery…
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The End Page
The fires at Heavenly Resort.
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Is the Winter World Flat?
A recent worldwide survey of the wintersport business suggests that the U.S. resort market might have room to grow—just as it highlights…
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Where the Rubber Meets the Road
Americans’ preference for shorter, one-tank, rubber-tire trips and more family-oriented outings and vacations in the wake of last fall’s terrorist attacks has…
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Blue Pages
Insurance: A Perfect Storm It’s déjà vu all over again in the insurance business. Insurance rates are rocketing up, and coverage limits…
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Risky Business
Discounted season passes have now been part of the resort landscape for five seasons. What are the implications for the industry as…
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Food for Thought
We live in times when sales of beef and hard liquor are steadily declining, while organic greens and fresh papaya are available…
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Tune Up Your Rental Gear
The industry-wide campaign to retain new skiers and riders could well focus attention on an often-neglected aspect of serving these customers: rental…
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Color It Fun
It’s a simple idea, really. A coloring book for pre-skiers and -riders, or for young riders on bad-weather days, or for a…
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Get Personal with Your Guests
At the beginning of the alpine resort business, services were the same for all guests. A few lifts, a crude warming hut,…
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Industry Report
Snow Summit To Purchase Big Bear After years of speculation, Snow Summit Corporation has executed an agreement with Booth Creek Ski Holdings,…
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SAM Idea Files
New Life for Boards Two problems inspired this neat invention at Hyland Hills, Minn. Assistant area manager Jake Woese was looking for…
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Construction Site
Pine Creek When the locally run Pine Creek Ski Area in Lincoln County, Wyoming, bought a fixed-grip quad, the folks from Doppelmayr/CTEC…
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Snare Employees on the Web
Recruiting new talent via the Internet is an inexpensive way to tap the worldwide army of winter resort workers. All it takes…
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Flipping Over Winches
We recently built a device here at The Canyons to help us maintain and repair our winch cat cable, one of the…
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Sliding into Bigger Profits
Back in 1998, Burton completed a study that showed just one in 10 people who took a first snowboarding lesson came back…
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A Man of the Moment
Rob Kautz, the 53-year-old CEO of California’s Sugar Bowl resort and new chair of the National Ski Areas Association (NSAA), embodies the…
