SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights into how artificial intelligence can be used across resort operations. 

Presented by SAM and digital agency Eternity, and sponsored by Get Ski Bots, the Ski Resort AI Bootcamp delivers relevant AI content to help operators explore and implement AI tools. Nearly 200 ski industry professionals participated in the first round of the bootcamp in fall 2024, engaging with content designed to support all comfort and experience levels—from the AI-curious to hands-on users.

The next live session, No Dumb Questions: A Live Q&A on AI for Ski Resorts, will take place Monday, June 16, at 3 p.m. ET. Panelists include Mike Lannen, founder of Eternity; Katrina Wagner, founder of AI Help; and Mt. Ashland, Ore., GM Andrew Gast, who is actively implementing AI tools at his resort. The session will kick off with a brief overview of the latest AI tools and a case study from Mt. Ashland, followed by a live Q&A.

Two additional live sessions are planned for later this summer. From Data to Decisions: AI in Dashboards, Reporting, and Security will take place in mid-July, with a panel exploring how resorts are using AI to streamline reporting and build smarter dashboards while keeping data secure. A third session with a to-be-announced topic is also in the works for mid-August.  

Registration includes access to all three summer sessions, on-demand content in an online learning platform, and recordings from the previous Ski Resort AI Bootcamp live sessions. 

Access for the current sessions is available through Sept. 1, with prices starting at $99 for SAM subscribers. Participants from the fall bootcamp cohort can renew at a discounted rate.

Learn more and register at: saminfo.com/event/ai-bootcamp.