SAM Magazine—Denver, Colo., March 27, 2026—Vail Resorts and Alterra Mountain Company have been named in a federal antitrust class-action lawsuit challenging pricing and competitive practices tied to their Epic and Ikon passes, respectively.

Filed March 23 in the U.S. District Court for the District of Colorado, the complaint alleges the companies engaged in anticompetitive conduct by bundling multi-resort access and setting single-day lift ticket prices high enough to steer consumers toward season passes.

The suit claims the strategy resulted in supracompetitive pricing and reduced competition, effectively forcing consumers to purchase bundled multi-mountain pass products, according to the complaint.

In a statement to press, Vail Resorts said the claims are without merit and argued that its Epic Pass has expanded access to skiing and riding. An Alterra spokesperson said the company does not comment on active litigation. 

The four plaintiffs are seeking monetary damages from the companies “on behalf of a nationwide class of consumers who purchased lift tickets or season passes, as well as injunctive relief designed to restore competition in the ski resort market,” according to a press release from the plaintiffs’ lawyers DiCello Levitt, Berger Montague PC, and Salahi PC.

The suit was filed as a civil class action, but the court has not yet certified a class. The case remains in its early stages.