Jeff Boliba Launches The Snowball Effect Group

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The Snowball Effect Group Launches to Empower Resorts and Brands with Strategic Partnership Consulting Services

The company will offer differentiated services through a unique blend of insight, innovation, and strategic brokerage to create meaningful, productive, and mutually beneficial partnerships.

Burlington, Vt., Feb. 13, 2024 — The Snowball Effect Group, a consulting agency dedicated to helping resorts and brands succeed through expanded partnerships, has officially launched. The Snowball Effect Group will be the premier connector in the snowsports industry, differentiating its services through a unique blend of insight, innovation, and strategic brokerage. This innovative consultancy will lean on its founding members’ ability to connect companies with resorts and brands to forge strategic partnerships that will help them optimize their current experience, enhance their competitive advantage, and achieve sustainable growth.

The new venture will be led by founder Jeff Boliba, a snowsports veteran with over 25 years of experience, including with Burton Snowboards, Snow Partners, Brighton Resort, Purgatory Resort, and Park City Mountain Resort. Boliba is joined by Rich Morin, who brings deep expertise in sustainability and clean energy that will be crucial for resorts looking to embrace these elements in an incredibly dynamic industry.

“We are excited to be the first client of the Snowball Effect Group,” said Joe Hession, founder and CEO of SNOW Partners. “Boliba is an expert at understanding a business need and identifying like-minded companies that together are more powerful. We look forward to working with the Snowball Effect Group to continue to help us forge strategic partnerships and sponsorships that support our mission and grow our business.”

The Snowball Effect Group will serve as the bridge between need and solution by connecting resorts with partners who share the same values and objectives to help drive business success.

“For over 20 years, Boliba has been a solid contributor to the NSAA, serving on multiple committees, helping us share industry best practices, and inspiring resorts to be creative,” said Kelly Pawlak, president of the National Ski Areas Association (NSAA). “His passion and strong relationships will be assets in his new venture.”

“I’ve been incredibly lucky to have worked closely with industry leaders throughout my career, most recently as a Snow Partners executive team member," said Boliba. "Being a part of that team helped prepare me for this opportunity to partner with Morin to drive the Snowball Effect with resorts and brands worldwide. We aim to enhance the resort industry landscape by making it more connected, informed, and prosperous for all stakeholders.”

The Snowball Effect Group will focus on four primary areas with resorts and brands:

Facilitating Partnerships

The Snowball Effect Group will align clients with strategic vendor and brand partnerships and sponsorships to generate revenue and growth while supporting important initiatives.

Coaching and Training

Leadership must evolve with the times and the new workforce. This workforce wants to fulfill a mission and derive deep purpose from its work. The Snowball Effect Group will help clients make the shift from boss to coach and will train leaders to inspire, communicate, and develop their strengths.

Brand and Sport Engagement

Engaging the community through athletes and ambassadors can showcase global and local culture shapers while creating brand and media partnerships that are more powerful together. The Snowball Effect Group will help build, inspire, and connect brands, athletes, and activations.

Sustainability Consulting

The Snowball Effect Group will bring resources, tools, and expertise to help clients make progress toward sustainability and show customers that their company cares. By helping clients embrace the spirit of the NSAA Sustainable Slopes Pledge, the Snowball Effect Group’s services will help resorts take the pledge, abide by the code, win sustainability badges, and advocate to fight climate change.

“Sustainability, be it energy or waste, is a journey, and resorts can harness the collective journey to galvanize the resort community so everyone can benefit,” said Rich Morin, sustainability director of the Snowball Effect Group. “We’re excited to offer services to help clients turn sustainability into a competitive advantage that augments their customers’ experience.”

Learn more

The Snowball Effect Group is a consulting agency that empowers resorts and brands with tailored solutions and strategic guidance. With a client-centric approach and a team of experienced consultants, the Snowball Effect Group enables resorts and brands to seize opportunities and achieve sustainable growth. For more information, please visit www.snowballeffectgroup.com.

The Snowball Effect Group is officially open for business and actively recruiting new clients. To engage the Snowball Effect Group, please contact Jeff Boliba at boliba@snowballeffectgroup.com.

ENDORSEMENTS

“Boliba and I have collaborated on innovative projects like The Stash, The Burton Snowboard Academy, and The Burton Star Wars Experience. His global experience working with hundreds of resorts worldwide during his 21 years at Burton will serve him well in this new venture.”

— Chris Gunnarson, general manager of Woodward Global

“Boliba, a true force to be reckoned with, embodies resilience, adaptability, and the visionary mindset necessary to thrive in our rapidly evolving modern business landscape. Boliba’s unparalleled intuition enables him to forge amazing alliances that cultivate an atmosphere of triumph. He has the unique ability to extract the finest qualities from all stakeholders, ensuring their utmost potential is realized.”

— Yuma Nakagawa, APAC marketing director for Elevate Outdoor Collective

“Boliba’s exceptional ability to understand and connect various resort stakeholders fosters strong relationships while prioritizing consumer needs and satisfaction, which leads to long-term business success.”

— Paul Burger, territory business manager for key accounts and agents at Burton Snowboards Europe

“If there is a person more passionate about the snowsports industry than Boliba, I have yet to meet them. Partnerships are the foundation of a growing snowsport business. Boliba has built a broad network of relationships and understands the importance of aligning brands that benefit all stakeholders. His work to partner Sierra-at-Tahoe with such diverse groups as the Oakland A’s, Lucasfilm, Burton Snowboards, and other collaborations has yielded remarkable results. He’s a go-getter who can match top brands with active sports.”

— John Rice, general manager of Sierra-at-Tahoe

“Boliba’s passion and drive to collaborate and innovate has been the secret to his success. It’s why he was awarded the SAMMY Leadership Award in 2004 by his peers. I had the pleasure of working with Boliba during the early years of launching Cutter’s Camp, an industry platform that drives professionalism and promotes best practices in freestyle terrain. He also served as a mentor and coach in our leadership development program, the Summit Series. I have no doubt Boliba will bring his expertise in connecting brands in creative ways to his new venture, the Snowball Effect Group.”

— Olivia Rowan, publisher/owner of Ski Area Management magazine

“Boliba is one of the most creative and inspiring coaches I have worked with. Watching him help bring varsity volleyball to Vermont and then build a new volleyball program from scratch at Champlain Valley Union High School—which went on to win the inaugural state championship in 2016 and then consecutive state championships in 2017, 2018, and 2019—was a joy. I am proud to have played a part in helping him achieve that. His leadership and ability to connect with individuals to help get the most out of them sets Boliba apart.”

— Charlie Sullivan, USA U19 National Team and Springfield College (Mass.) men’s volleyball coach

“Boliba has been an invaluable partner for over a decade, working closely with Richmond Elementary School in Vermont. Through the Burton Riglet Snowboarding program, we brought snowboarding to countless youth in northern Vermont. Boliba’s assistance allowed us to provide Riglet kits to all the schools in our district and other nearby schools, as well as to facilitate outdoor snow experiences with equipment donations. His dedication also extended to organizing staff training and snowboarding opportunities at local resorts. Despite limited resources, Boliba made it possible for every student in our district from kindergarten through fourth grade to participate in snowboarding every winter. Snowboarding is now an integral part of our PE curriculum, benefiting over 1,000 students annually. Boliba is a remarkable person and an unparalleled advocate for youth sports.”

— Brian Godfrey, PE teacher at Richmond Elementary School, Vermont Elementary PE Teacher of the Year, and New England PE Teacher of the Year

“Boliba has spent more than two decades elevating the resort-going experience for tens of millions of alpine sport enthusiasts. Boliba has been instrumental in driving the resort business forward in creative and innovative ways. His pedigree, professionalism, and passion make this next chapter a logical step and potentially an existential necessity for those who seek to enjoy the snows for generations to come.”

— Pat Bridges, publisher of Slush magazine

Jeff Boliba
Founder, Snowball Effect Group
+1 802-825-8458
boliba@snowballeffectgroup.com
www.snowballeffectgroup.com