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Faces and Places
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"I just wanted to thank you for all that you have done this summer/fall to foster such vibrant and helpful collaboration between industry leaders. It is truly inspiring t...

DrewPeterson CuttersCamp
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Last week at Cutter's Camp at Timberline Lodge, Ore., pro skier Drew Petersen spoke about mental health. Drew has been a vocal advocate in raising awareness of mental health issues in mountain communities, usi...

SM2 ValleaLuminaWinter MomentFactory 21
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Through the success of Lumina Night Walks, mountain resort and outdoor activity operators have successfully created multimedia experiences that appeal to a larger demographic, thereby increasing and diversify...

Ryan Williams arizona snowbowl Wedding ceremony
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For businesses that earn the bulk of their revenue from snow and cold weather, is it possible to remain profitable without either of the two? While mountain resorts are bustling during the winter months, summer t...

2021SAMMYWinners
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SAMMY Leadership Award 2021 honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness, and involvement. The class of 2021 includes...

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Running a ski area is like operating 20 different businesses in one. It takes an amazing variety of highly skilled passionate people to run a ski area. From snowmakers to patrollers, instr...

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