Pat Campbell addresses the crowd while accepting the first Lifetime Achievement Award presented to a female leader. Her speech, adapted from the “Barbie,” monologue, pressed the industry to acknowledge the gaps women face in leadership roles and was punctuated by a slide showing the number of men who have received the same award.

As she enters retirement this summer, NSAA director of public policy Geraldine Link accepts the Industry Impact Award. In an introduction by former Alta executive Onno Wieringa, Link was recognized for her many contributions to the industry, including her leadership in sustainability efforts.

TechnoAlpin makes snow possible in sunny California with an all-weather snowmaking system.

Team USA Olympians (center, L to R) Paula Moltzan, Jackie Wiles, and Breezy Johnson join the Prinoth team at their booth.

mSnow's Ryan Schultz and Alyssa Fuller with SAM's Karolyn Towle.

Rob Brown, Loam Pass, (left) with Nicholas Vornle von Haagenfels, Axess (right).

Left to right: Sarah Huter of Mount Saint-Louis Moonstone with Gravity Logic's Paul Mutch, Brenda Lopp Courson, and Shawn MacDonald, along with SAM's Karolyn Towle.

Left to right: Jenny Weaver (Mammoth), Lori Phillips (Ski Big Bear), Matt Peterson (Palisades Tahoe), Adam Mahler (Trollhaugen), and Olivia Rowan (SAM).

RRC Associates presents initial findings from the Kottke Report to a packed room.

On par engagement: Partners from RTP, Aspenware, flaik, and Edge Auditor encouraged attendees to putt for a prize to encourage visitation to their booths during trade show hours.

Left to right: Michael Reitzell (NSAA), Jon Gilman (EZ2Ski Alpine Simulator), and Travis Widger (HoliMont)

MND shares details about the recently announced O’BellX™ 1.8 with SAM's Dave Meeker and Sharon Walsh.

Olympians Jonny Moseley and Troy Murphy (a.k.a. Donny Pelletier) join Palisades' Matt Peterson and Trollhaugen's Adam Mahler on a panel about influencers and safety messaging.

Left to right: Carl and Brandy Skylling (SkyTrac), Dave Meeker (SAM), Jessyca Keeler (Ski NH)

Left to right: Blaise Carrig, Tim Hendrickson (MountainGuard), Brian Heon (Sunday River)

The Storm Skiing Journal's Stuart Winchester interviews Rob Katz (Vail Resorts), Eric Resnick (Alterra Mountain Company / KSL Capital Partners), Stephen Kircher (Boyne Resorts), Jon Schaefer (Bear Den Partners) and Chip Perfect (Perfect North Slopes) for a keynote panel discussion.

Rob Scheibel (White Peaks Technologies) with Bill Ringenoldus (Nordic Mountain / Schmitz Brothers Resorts)

Richard Donahue (MountainGuard) and Scott Brandi (Ski Areas of New York)

Lori Phillips (Ski Big Bear), Mike Solimano (Killington / Pico), Brooke VanderKelen Alba (SMI Snowmakers) and Ellen Galbraith (Stevens Pass) lead a discussion on advancing women in leadership.

The SAM team catches up with Doppelmayr at their booth.

Nubs Nob Ski Area takes home the 2026 Conversion Cup.

Members of the Maple Ski Ridge team attend their first NSAA National Convention and Trade Show.

Naomi Parekh (University of Vermont) with Marissa McDonald (PepsiCo).

The Pipeline Project's Tiffany Whitcomb and Colorado Mountain College's Benjamin Cairns introduce educational opportunities to grow the next generation of ski area employees.

Left to right: Chip Seamans (formerly Windham Mountain Club), Rick Schmitz (Schmitz Brothers Resorts) and Kris Blomback (Pats Peak).

Left to right: Will Goldsmith (Wasatch Peaks Ranch), James Coleman (Mountain Capital Partners), Karl and Audrey Kapuscinski (Mountain High Resort), and guest.

MountainGuard's Ryan Lavoie enjoys some light reading on a red-eye home from the conference.