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Through the success of Lumina Night Walks, mountain resort and outdoor activity operators have successfully created multimedia experiences that appeal to a larger demographic, thereby increasing and diversify...

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For businesses that earn the bulk of their revenue from snow and cold weather, is it possible to remain profitable without either of the two? While mountain resorts are bustling during the winter months, summer t...

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SAMMY Leadership Award 2021 honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness, and involvement. The class of 2021 includes...

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Running a ski area is like operating 20 different businesses in one. It takes an amazing variety of highly skilled passionate people to run a ski area. From snowmakers to patrollers, instr...

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