Browse Our Archives

May 2005

Articles from 2005 or earlier are searchable but may not include the full content of the article.  Not to worry, if you are a current subscriber, email or call 508-655-6409 and we will email you the artcile you are looking for (up to five per month) free of charge. Archive articles are available to non-subscribers for $8 each .

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email

By the Numbers

Written by Joy Spring
The habits and preferences of our guests are changing. Do you know what they are looking for at your resort?

The Best and Worst Ads of '04-'05

Written by David O. Williams, Micah Abrams and Katie Bailey
Our second annual look at what hit and what missed in resort advertising.

Bending the Line

Written by Jan Leonard and Russell K. Oberlander
Some obstacles are unavoidable as these lift builders found out. But instead of relocating terminals and towers, these lifts step out of line.

The Digital Mountain

Written by Seth Masia
With the marvels of modern technology, area operators can bring the mountain to the home, the office and the courtroom with digital imagery.
Improving upon last year's numbers, resorts posted stronger profits this year, despite a decline in skier visits.

Grooming Vehicles 2005

Written by Seth Masia
No big changes in this year's pack of grooming vehicles, but a new entry and some power and comfort upgrades make choosing more difficult.

The New Brand

Written by Stewart Jensen
Websites are more than just a brochure-they are ever-evolving marketing tools that need to cater to every user. Here are some tips.

SAM Idea Files

Written by Staff
A locking sprocket, warning lights and glow-in-the-dark steps are some of the great ideas from creative ski resorts.


Written by Staff
The Facts on On-Slope Collisions by Dave Irons. Does Your Website Talk to Beginners? by Mike Smedley. What Beast in the East? by Mickey Sullivan. A Fon...

Industry Reports

Written by Staff
Quiksilver Adquires Rossignol. Mammoth Goes on the Block. ASC Sells Haystack. Sugar Loaf Gets New Owner. Arizona Snowbowl Gets Nod to Expand. Highlest ...

Buying In

Written by Alan Pakiela
It's one thing to espouse diversity in your company, it's another to get employees on board with the plan.

Shaping A Safety Culture

Written by Jan White
By shifting safety from a priority to a value, ski areas can save money and cut down on the number of on-the-job injuries.

Controlling Quality

Written by Katie Bailey
Here's a checklist to help serve up the best rental experience.

Blue Pages

Written by Staff
AIG: In need of re-assurance? Rent our ski area--please. Miller wins world cup, plans own tour. Reading the signs in the retail audit. Deals keep getti...

A Matter of Extremes

Written by Linda Goodspeed
It was a record year in Utah and New Mexico, but a forgettable year in the Pacific Northwest.