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2022

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Order a back issue by emailing jack@saminfo.com. Don't miss another issue by subscribing to SAM now.
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Featured Story

The Lift Business Bounces Back

The 2021 Lift Construction Survey shows a resurgence of new installations after a down year in 2020, with a mix of gondolas, big detachables, fixed-grips, a ...

Fire on the Mountain

Fire on the Mountain

Written by Katie Brinton
Sierra-at-Tahoe GM John Rice reflects on the devastating Caldor Fire, the hard lessons learned, and what's next for the resort as it emerges from the a...
Crunch Time

Crunch Time

Written by Cindy Hirschfeld
As traffic surges, the industry must develop new strategies to manage resort access. Here's a look at some of the parking and transport solutions under...
Rental Buyers' Guide 2022-23
Rental suppliers tout workhorse products and see new opportunity for resorts in the higher-end demo market across alpine, snowbord, and Nordic.
Schooled

Schooled

Written by Mark Aiken
Did snowsports schools find better ways to operate? Lessons from the pandemic suggest the answer is a resounding yes.
This mid-station at Yanqing houses a shared, angled terminal where two gondolas meet—they can be run as two separate lifts or one continuous lift. Front left is the bottom terminal of another gondola..

Built for the Games

Written by Linda Goodspeed
Beijing spared no expense, enlisting the expertise of several familiar resort equipent suppliers and planners to build state-of-the-art 2022 Winter Oly...
Corporate Culture, Redefined

Corporate Culture, Redefined

Written by Don Rogers
Universal design principles can create a company culture that strengthens all aspects of your business—including the bottom line.
Mountain Spy :: January 2022

Mountain Spy :: January 2022

Written by Dave Meeker
The Question: How long does it take to go through your equipment rental process?
Be More Cyber Secure

Be More Cyber Secure

Written by Sam Rufo
Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted.
Capital Suggestions

Capital Suggestions

Written by Rick Kahl
It takes money to make money, but it takes smart planning to spend it well.
The Value of Video

The Value of Video

Written by Luke O. Stafford
Video marketing is low-hanging fruit—here's how to take advantage of it.
New Products :: January 2022

New Products :: January 2022

Written by Jack Fagone
New tools to enhance operations and the guest experience.
News and Views :: January 2022

News and Views :: January 2022

Written by The Editors
SAMMY honorees peek into their crystal (snow)balls, and more.
On the Road ... Again :: January 2022
Scenes from the IAAPA Expo and the HomeLight Cup.
Publisher's Memo :: January 2022

Publisher's Memo :: January 2022

Written by Olivia Rowan
  AN INDUSTRY PARTNER FOR 60 YEARS  You may have noticed a nod to our 60th anniversary on this month’s cover. Can it be? For six decades SAM has ...