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2022

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Featured Story

SAM's Annual Best and Worst in Marketing 2021-22

Panelists share hits and misses from a season where honesty and humor reigned.

Peer Reviews: 2021-22

Written by Morgan Bast, Matt Gustafson, Troy Hawks, Brandon Ott, Ciche Pitcher, Ashley Seier, and Jordan Spear

Resort marketers highlight noteworthy efforts from their contemporaries.

A robust snowmaking system covers Snowshoe’s inverted base area at the top of the mountain.

The Best-laid (Snowmaking) Plans

Written by Andrew Lang

Your snowmaking strategy and master plan should drive the bottom line. Here’s how.

Breaking Point

Written by Moira McCarthy

The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus.

Why We Need Systemic Change to Solve the Climate Crisis

Written by Molly Kawahata

Stop falling for fossil fuel propoganda, and focus instead on systemic climate action.

Maintenance keeps the Blue Chair at Bousquet running, for now.

It's a Useful Life

Written by Alex McCann

Key considerations in deciding whether to repair, upgrade, or replace an aging lift.

The Supply Dilemma

Written by Rick Kahl

Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle.

A single dispatcher feeds up-to-date information to Jackson Hole’s outdoor digital screens, website, and mobile app.

Screen Time

Written by Bob Curley

Ski areas are increasingly turning to digital signs to inform guests and smooth ops.

Hidden Gems

Written by The Editors

Sound familiar?

Target Marketing

Written by Gregg Blanchard

How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience.

The Path to Progress

Written by Sarah Wojcik

Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse.

Getting Grants

Written by Cindy Hirschfeld

The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor.

Mountain Spy :: May 2022

Written by Jack Fagone

THE QUESTION:“Can my family and I camp on your mountain this summer?”

Uphill Uptick

Written by Mark Aiken

How to handle ever-increasing uphill traffic.

Making It Interesting

Written by Michael Chait

Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions.

On the Road :: May 2022

Written by A Staff Report

Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday.

News and Views :: May 2022

Written by A Staff Report

Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more.

Publisher's Memo :: May 2022

Written by Olivia Rowan

Sixty years of SAM and NSAA