March 2023

FEATURED STORY

2023 Groomer Report

Snowcat manufacturers are responding to the needs of their customers with more efficient, sustainable grooming machines and improved software and training tools. Early in the days of the commercial ski industry, the skiing surface was at the mercy of Mother Nature, topography, and previous skier traffic (and maybe the occasional boot packing efforts of dedicated staff). Choppy snow, unwieldy rollers, inconveniently placed moguls: these were part of the sport. Then along came grooming, from the Bradley Packer up to today’s technologically advanced snowcats. Skiers of the modern era have come to expect nothing short of seamless corduroy and smooth carving across a significant portion ...

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Patrick Torsell March 2023

Grooming

2023 Groomer Report

Snowcat manufacturers are responding to the needs of their customers with more efficient, sustainable grooming machines and improved software and training tools.

Win Smith March 2023

Finance
NSAA

Healthier Than Ever

A finance and resort expert shares highlights and opportunities for growth from NSAA’s 2021-22 Economic Analysis of United States Ski Areas.

An adaptive mountain biker hits the trails at Whistler Blackcomb, B.C., where this rider segment is seeing notable growth.

Steph Nitsch March 2023

Purpose, Perspective, and People

Mountain bike industry professionals discuss creating a sustainable and responsible summer operation.

Solitude Mountain Resort, Utah, took an aggressive approach to hiring in 2022 to accommodate more lesson requests, including those for young learners.

Mark Aiken March 2023

A "Lesson" in Resilience

In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand.

Hilary Delross March 2023

Environment

Managing Supply Chain Emissions

As part of their larger sustainability goals, resorts are improving their procurement processes with the aim of reducing their indirect, i.e., scope three, carbon emissions.

Karolyn Towle March 2023

Selling Summer

While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.”