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May 2023

May 2023

FEATURED STORY

  • SAM's Annual Best & Worst in Marketing 2022-23

    From splashy to small, this year's marketing hits and misses covered it all.   In each of the past few years, resort marketing seemed to follow a certain trend, such as leaning in on humor or establishing trust through transparency. For 2022-23, it was a decidedly mixed bag. Resorts from coast-to-coast took a variety of different approaches to their marketing—some knocked it out of the park, and others swung and missed. Our “Best and Worst in Marketing” panelists adeptly point out several different examples that touch on this broad variety. That said, it was interesting to see that a handful of resorts caught the attention of more than one of our panelists, sometimes for the sam...

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SAM's Annual Best & Worst in Marketing 2022-23

From splashy to small, this year's marketing hits and misses covered it all.

Peer Reviews 2022-23

Top resort marketers compliment the marketing efforts of other ski areas.

Investing in Retention of Interest

Smart capital investments are made with a broad, long-term return in mind.

What's Next in Ski Area Technology?

Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience.

Getting to the Root of Forest Management

Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety.

Understanding the Stress Continuum

By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency of their staff.

The Onlys

Meet the three ski areas that are the only ones in their respective states.

Idea Files :: May 2023

Ski and snowboard hoods, an accessible snow play area, and uphiller warning lights.

Inclusive Marketing is Authentic Marketing

Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact.

Reinventing Resilience

Individual resiliency is key to organizational success.

If You Build It, Will They Come?

Faced with staffing shortages, Alterra dedicates $350 million toward employee housing.

Mountain Spy :: May 2023

Will there still be corduroy if it's snowing?

New Products :: May 2023

Structures, seats, tech solutions, and other items to consider.

Child Care: A Critical Benefit

More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles.

Rental Equipment Maintenance

How to take good care of your rental fleet.

Season Pass Plays

The 2023-24 season pass sale is underway with lots of new offerings and more multi-area passes than ever before.

News and Views :: May 2023

Visitation and revenue predictions, French connection, and more.