These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry. From the industrial engineer called “mountain operations’ Swiss Army knife,” to the operations administrator who’s “the connective tissue between departments,” this year’s “10 Under 30” class seems to have a universal ability to juggle multiple jobs and hop between different departments with ease, contributing to their resorts as a whole more than any one job title would suggest. Their leadership, innovation, and passion have created a trickledown effect that’s elevated everyone around them while making their workplaces more efficient and ...
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What’s the best snowmaking system a ski area can deploy? Depends on who you ask. So we asked an owner/operator, a mountain ops leader, and a consultant each to share their argument for their preferred type of snowmaking system—and they delivered.
A chance encounter at a Leitner-Poma dinner during the 2025 NSAA National Convention led to a significant connection for Taos Ski Valley. Taos CEO John Kelly met Henrik Volpert, CEO of Oberstdorf Kleinwalsertal Bergbahnen (Germany/Austria), who introduced him to the Global Sustainability Ski Alliance (GSSA), an organization confronting the industry...
The ski industry offers unique careers for young professionals, but do they know that?
Products for safety, guest convenience, and recreation for operators to consider.
As ski areas refine their year-round strategies, operators are investing in lines of summer business that fit their markets—and abandoning those that don’t.
Trails designed with kids and families in mind are proving to be strong investments for ski areas in both winter and summer.
New research measures how often ski areas surface when travelers ask AI chatbots about summer, what else chatbots are recommending, and how ski areas can improve their standing.
As supplies of artillery ammunition dwindle and concerns for worker safety rise, the demand for remote avalanche control systems is growing.
A collection of unique case studies about ski areas that are making transformational investments in their snowmaking systems.
These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry.
From fan guns and hydrants to filtration systems and all-weather tech, the snowmaking world is loaded with neat products.
Infrastructure projects large and small got underway across North America this spring.
Killington’s base village expansion relies on willing collaboration between resort, developer, and the local community.
