Join us September 2–4, 2025, at the iconic Whistler Blackcomb in British Columbia, Canada, for an unforgettable three-day experience packed with insight, innovation, and inspiration. SAM’s fourteenth Summer Ops Camp will bring together mountain resort professionals for dynamic education, powerful networking, and immersive hands-on learning—all focused on shaping the next chapter of summer operations.

REGISTRATION | SCHEDULE | IN-DEPTH LOOK | CWSAA BIKE PARK FORUM 

Set against the backdrop of one of North America's premier year-round destinations, Whistler Blackcomb is the perfect classroom. With marquee attractions like the world-renowned Whistler Bike Park, the Peak 2 Peak Gondola, vibrant family activities, alpine hiking and sightseeing, innovative sustainability baked into everything they do, a world-class village to explore, and a buzzing events scene, the resort is a shining example of how smart strategy and bold investment can drive summer success.

Plus, you can stick around for even more value: the Canada West Ski Areas Association Bike Park Forum follows immediately after Summer Ops Camp. This highly targeted session offers next-level insight into bike park operations, trail development, and efficiency strategies—an ideal add-on for those serious about maximizing their summer potential. 

Whether you’re looking to launch, expand, or fine-tune your summer offerings, this event puts you in the customer’s shoes so you can experience your a-ha moments with colleagues, experts, and supplier partners. After immersing yourself in the experiential programming on the mountain, educational workshops, and networking events, you and your colleagues will leave with ideas, connections, and energy to move your resort forward to summer ops 2.0.

"Learning from shared experiences with your colleagues, away from our home resort, was incredibly impactful. The program at the Tremblant Summer Ops Camp was so striking that I brought our leadership team back to the location a few months later."

Brian Norton, President & GM, Loon Mountain, N.H.

Registration

Registration for Summer Ops Camp 2025 opens on Thursday, May 1. Packages include educational and experiential sessions, lodging, meals, and activities.

• Single Occupancy - $895 USD
• Double Occupancy - $695 USD
• Non-lodging - $550 USD

We have secured a deeply discounted rate for a limited number of rooms at the Hilton Whistler Resort & Spa, located in the heart of Whistler Village. Register early to lock in this low package price!

Schedule

More information to come. The schedule is subject to change.

"Every time I attend Summer Ops Camp, it is well worth it. I get inspired and motivated by other resorts' operations. In return, I get to bring back meaningful ideas to help grow my operation and a couple good stories as well. Camp gives us the opportunity to connect with each other and grow our community of summer operators. These takeaways from camp are priceless."

- Tish Lopez, Director of Tram & Lifts and Summer Ops, Snowbird, Utah

Zooming In: One Full Day of Experiential Learning

At Summer Ops Camp, learning goes beyond the classroom—each session is designed to immerse attendees in the real-world potential of summer operations. What better way to know what your guests want than to experience things as your customer! Set against the backdrop of Whistler Blackcomb, this full day of experiential programming on Wednesday, Sept. 3, showcases how resorts can activate their mountain assets to deliver high-impact summer experiences.

The day kicks off with a Vendor Showcase Breakfast, a prime opportunity to explore the latest tools, services, and partnerships that can power warm-weather success. A morning education session lays the groundwork, covering trends and tactics from leading operators and experts.

Then, it’s time to step out and experience what summer ops looks like in action:

• Family Activities on Blackcomb Peak offer a firsthand look at how kid-friendly programming—like the interpretive trail and playground—can broaden your audience and boost engagement. Pop-up talks from experts will provide the how and why.
  
  
• A ride on the Peak 2 Peak Gondola—the world’s longest unsupported span for a lift of this kind at 3.024 km/1.88 miles—transports attendees from Blackcomb Peak to Whistler Peak, offering sweeping views and a lesson in how scenic access can be a cornerstone of summer revenue. Bonus: Pop-up talks in several of the gondolas for those who desire more insights into Whistler’s operations and summer business.
  
  
• At the Umbrella Bar at the Roundhouse, attendees will experience how a thoughtfully placed, high-altitude F&B venue can become a standout summer draw.
  
  
• After a group lunch and education session at the Roundhouse Lodge, attendees choose their own experiential path back to the village base area:
  
  
  • The Cloudraker Skybridge and Raven’s Eye Platform Tour offers insight into the power of scenic infrastructure to drive volume. 
  • Or join the Whistler Bike Park Tour, a dynamic exploration of one of the world’s premier bike parks, where flow trails, skill zones, and lift access combine to create a world-class experience.

The day wraps with a unique dining experience in the mountains, followed by a captivating nightcap: a walk through Vallea Lumina, an enchanting multimedia experience designed by Moment Factory that redefines what evening programming can offer.

Each touchpoint throughout the day is a living case study supported by insights from experts and fellow colleagues—designed to inspire, educate, and equip attendees with actionable ideas to elevate their own resort's summer operations.

CWSAA Bike Park Forum

Summer Ops Camp attendees can tack on an extra day of learning with CWSAA’s Bike Park Forum, immediately following on Sept. 4-5, 2025. With the world-renowned Whistler Bike Park as the classroom, ski area operators with an interest in bike park development, maintenance, and management won’t want to miss this event. Event details and registration to come from CWSAA. 

Take a Look at Summer Ops Camp 2023 in Steamboat, Colo.

"I never miss SAM's Summer Ops Camp. It is invaluable for looking ahead and identifying the 'what’s next,' and exploring all aspects of maintaining a sustainable summer operation. The camaraderie, hands-on format, and 'experience it like a guest' programming are great for capturing many 'aha!' moments. Anyone in the business of summer should go to Camp!”

- Claire Humber, Director of Resort Planning, SE Group

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