• Snowmaking
• Miscellaneous

SAM Magazine—Olympic Valley, Calif., Jan. 17, 2020—A variety of important topics and current issues were presented, pondered, and discussed at the 2020 National Ski Areas Association (NSAA) Western Winter Conference and Trade Show, held at Squaw Valley, Calif., Jan. 14 and 15. A crowd of 687 ski area operators, suppliers, and speakers were full...

• Lifts
• Snowmaking

SAM Magazine—Warren, Vt., Jan. 16, 2020— Alterra Mountain Company closed on its acquisition of Sugarbush Resort, Vt., on Jan. 14. The company now owns 15 year-round mountain destinations throughout North America. “With the acquisition of Sugarbush Resort, we are excited to expand our presence within the Northeast skier market,” said Alterr...

• Miscellaneous

SAM Magazine—Denver, Colo., Jan. 16, 2020—Generous snowfall and good slope conditions throughout most Western resorts, along with less than ideal conditions in other regions, buoyed lodging rates even as occupancy figures continue to slip. The monthly Market Briefing from Inntopia’s DestiMetrics noted that rates are rising despite some consum...

• Lifts

SAM Magazine—Kellogg, Idaho, Jan. 16, 2020—The in-bounds avalanche that killed three skiers at Silver Mountain, Idaho, Jan. 7 was triggered by skiers and riders, despite ski patrol’s mitigation efforts prior to opening that area of the mountain, according to a preliminary report by Idaho Panhandle Avalanche Center (IPAC) director Jeff Thompso...

• Lifts

SAM Magazine—Enumclaw, Wash., Jan. 14, 2020—In response to traffic, crowding, and parking issues, Crystal Mountain, Wash., will no longer sell walk-up full-day tickets on weekends and holidays. Instead, it will offer a limited number of tickets for online advance purchase. The resort will still honor Ikon passes and any other advance purchase p...

• Lifts
• Miscellaneous

SAM Magazine—Natick, Mass., Jan. 9, 2020—The online voting for the HKD and SAM “I AM a Snowmaker” contest is now open, and continues through midnight (EST) on Tuesday, Jan. 21. Started in the winter of 2013-14, the annual I AM contest highlights the hard work, determination, and camaraderie of snowmakers, and recognizes how critical they ar...

• Lifts
• Miscellaneous

By LINDA GOODSPEED SAM Magazine—Rutland, Vt., Jan. 7, 2020—Santa brought a mixed bag to North American ski resorts this holiday season, according to a spot survey conducted by SAM. The period included two Wednesday holidays, which stretched out the usual week-long Christmas/New Year’s holiday period into two solid weeks of business. The exce...

• Summer
• Lifts

SAM Magazine—New South Wales, Australia, Jan. 7, 2020—Most of Australia’s ski resorts are threatened by the unprecedented bushfires that continue to ravage much of the country’s natural splendor. One historic ski hill—Selwyn Snow Resort located in the Snowy Mountain region of New South Wales—was directly in the path of the flames, with ...

• Summer
• Miscellaneous

SAM Magazine—North Vancouver, B.C., Jan. 3, 2020—Northland Properties Corporation has entered an agreement to acquire Grouse Mountain Resort from CM Asset Management. CM has only owned Grouse Mountain since summer of 2017, when it purchased the resort from the McLaughlin family, who owned it for 40 years. Northland is the largest privately-hel...

• Summer
• Area Management

SAM Magazine—Greenwood, Maine, Dec. 31, 2019—Mt. Abram in Greenwood, Maine, has joined the Indy Pass for the 2019-20 season. The resort is the first Indy Pass member in the state, and will offer two unrestricted free days of access. This raises the number of participating Indy Pass areas to 47. The pass price rises from $219 to $239 on Jan. 1.&...

• Summer

Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: news@saminfo.com. SAMMIE LUKASKIEWICZ, CRYSTAL MOUNTAIN, MICH. Longtime communications professional Sammie Lukaskiewicz has joined Crystal Mountain as public relations director. Since 2017, Lukaskiewicz had been w...

• Summer
• Area Management

SAM Magazine—Denver, Dec. 18, 2019—If lodging trends are any indication, the winter destination market is peaking as travelers balk at high prices. At 18 western mountain destinations spread over six states, a decline in occupancy and softening of daily rates are continuing a trend that has emerged over the past year. The most recent analysis r...

• Summer

SAM Magazine—Virgil, N.Y., Dec. 17, 2019—John and Christine Meier have become the sole owners of Greek Peak Mountain Resort and Toggenburg Mountain in central New York. They acquired business partner Marc Stemerman’s 50 percent interest in the operations this November. The terms of the buyout have not been disclosed.John and Christine Meier ...

• Summer
• Marketing

SAM Magazine—Broomfield, Colo., Dec. 9, 2019—Vail Resorts plans to invest approximately $210 million to $215 million across its portfolio of resorts ahead of the 2020-21 season. The plan includes new chairlifts, terrain expansions, facility expansions and improvements, and technology upgrades. Beaver Creek “We’re excited to share what...

SAM Magazine—Wachusett, Mass., Dec. 10, 2019—The second annual Northeast Weather Summit, held Sunday, Dec. 8 at Wachusett Mountain in central Massachusetts, was the result of a collaboration between the North American Snowsports Journalists Association (NASJA), Wachusett Mountain, Blue Hill Observatory Science Center, and regional meteorologist...