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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Western Destinations See Business Stall This Summer

SAM Magazine—Denver, Aug. 16, 2019—At the halfway point of summer, lodging properties in mountain destinations are enjoying a strong overall seasonal performance, largely even with a year ago. The year-over-year growth figures of the past decade, though, are gone, according the monthly DestiMetrics Market Briefing. The 18 destinations across s...

Tariffs Still Set to Hit Winter Sports Gear

SAM Magazine—Lakewood, Colo., Aug. 16, 2019—President Trump postponed the 10 percent tariffs on Chinese-made goods, set to take effect on Sept. 1, for many categories of goods—but not winter sports gear. As a result, ski gear made in China will be subject to the 10 percent tariff. The list of gear subject to the tariff includes skis, ski and...

New Mayflower Resort to Connect With Deer Valley

SAM Magazine—Park City, Utah, Aug. 13, 2019—Extell Development Company is building a new mountain resort located right next to Deer Valley Resort outside of Park City, Utah. Extell has purchased roughly 5,600 acres of private land in recent years, including the 2,300-acre Mayflower property where Mayflower Mountain Resort and Village will be bu...

Aspen Snowmass Raises Entry Level Pay to $15 Per Hour

SAM Magazine—Aspen, Colo.,Aug. 7, 2019—As the labor pool shrinks and competition for employees increases, Aspen Snowmass has responded by raising entry-level pay to $15 an hour and increasing pay for other positions across the company as well. The resort has also launched a new employment website, www.aspensnowmass.com/jobs, and posted al...

Summer Ops Camp Gatlinburg Adds New Tours and Connectivity Pop-ups

SAM Magazine—Woodbury, Conn., Aug. 2, 2019—The SAM Summer Ops Camp in Gatlinburg, Tenn., is taking a new approach to seminars: it incorporates “pop-up discussions” into hands-on visits to a variety of summer operations. This format, along with new pre- and post-Camp tours and demos, expand the already chock-full program. Local “connectivi...

Arapahoe Basin Joins Ikon Pass

SAM Magazine—Denver, Aug. 2, 2019—Arapahoe Basin’s ski season ended July 4, so it was officially unaffiliated with any other resorts or resort groups for less than a month before today, when it joined the Ikon Pass as a partner resort. Starting this winter, Ikon Pass holders will have seven days of access to A-Basin with no blackout dates, an...

Latest Trump Tariffs Would Impact Winter Sports Goods

SAM Magazine—Washington, D.C., Aug. 2, 2019—President Trump said yesterday that the U.S. will impose a 10 percent tariff on $300 billion worth of Chinese imports, including a great percentage of snowsports products, starting Sept. 1. The move followed two days of trade negotiations with China, which produced little movement. The tariffs will pr...

Squaw Valley Alpine Meadows Base-to-Base Gondola Approved

SAM Magazine—Olympic Valley, Calif., July 24, 2019—After years of environmental reviews, permit hearings, and opposition from conservation groups, the base-to-base gondola that will connect Squaw Valley and Alpine Meadows was approved by Placer County officials. The gondola will begin at Squaw Valley, traverse over privately owned property, and...

Timberline Four Seasons Resort Up for Sale

SAM Magazine—Davis, W.Va., July 24, 2019 —Timberline Four Seasons Resort is initiating the sale process for substantially all of the resort's assets. Timberline commenced voluntary Chapter 11 proceedings in the U.S. Bankruptcy Court for the Eastern District of Pennsylvania on April 30, 2019, and expects to sell the company’s assets pursuant t...

Vail Resorts to Acquire Peak Resorts

SAM Magazine—Broomfield, Colo., July 22, 2019—Vail Resorts (VR) has entered into a definitive merger agreement to acquire 100 percent of the outstanding stock of Peak Resorts, Inc., at a purchase price of $11.00 per share, or an estimated aggregate purchase price of approximately $264 million, subject to certain conditions, including regulatory...

Taos Followed Proper Procedures Before Inbounds Avalanche, USFS Says

SAM Magazine—Santa Fe, N.M., July 18, 2019—A U.S. Forest Service (USFS) review concluded that Taos Ski Valley, N.M., followed proper safety procedures in the days and weeks leading up to a Jan. 17 inbounds avalanche that killed two skiers. The review said the avalanche was trigger by a skier. According to reports, the Forest Service reviewed d...

NSAA's Complete 2018-19 Kottke Report Now Available

SAM Magazine—Lakewood, Colo., July 17, 2019—The 2018-19 Kottke End of Season Survey, the most comprehensive analysis of the winter resort industry, is now available from the National Ski Areas Association (NSAA). Produced in conjunction with RRC Associates, the report examines the relationship between skier visits and other variables such ...

July 4th Holiday: Hot Business and Weather

SAM Magazine—Dover, Vt., July 10, 2019—After many regions of ski country experienced wet—and even snowy—weather through much of the spring, a hot summer Fourth of July holiday period was a welcome change for several resorts. With Independence Day landing on a Thursday, travelers took advantage of the long weekend and made their way to the m...

Ron Hawkes Named General Manager at Wisp

SAM Magazine—Deep Creek Lake, Md., July 10, 2019—Wisp Resort has hired ski industry veteran Ron Hawkes as its new general manager. He succeeds Jerry Geisler, who is retiring after 45 years at the year-round western Maryland resort. In addition to skiing and riding, the area offers a variety of summer activities, including 36 holes of golf, and ...

Greg Pack Named Mt. Hood Meadows GM

SAM Magazine—Mt. Hood, Ore., July 3, 2019—Industry veteran Greg Pack is the new general manager of Mt. Hood Meadows. Pack brings more than 20 years of mountain resort industry experience to the role, most recently serving as general manager of Telluride Ski and Golf Resort in Colorado. He will begin his new role at the end of July.  Pack ...