• Marketing

SAM Magazine—Lakewood, Colo., June 15, 2021—The National Ski Areas Association (NSAA) presented awards in growth, sustainability, safety, and marketing during a virtual ceremony June 11. The online event was again hosted by “The Snow Report” star Halley O’Brien. “This is a special award year,” noted NSAA president and CEO Kelly Pawla...

SAM Magazine—Lakewood, Colo., June 14, 2021—The National Ski Areas Association (NSAA) presented Lifetime Achievement Awards to Bill Jensen, former Vail Resorts mountain division president and Intrawest CEO, and Tim Silva, longtime Sun Valley, Idaho, general manager and former Northstar, Calif., GM. Jensen and Silva were recognized at NSAA’s 2...

• Marketing
• Grooming
• Trail Maintenance

SAM Magazine—Denver, Colo., June 11, 2021—Alterra Mountain Company named Ron Cohen president and COO of Mammoth Mountain and June Mountain, Calif., effective immediately. He will oversee all operations at both resorts, and will lead significant developments planned for Mammoth, Alterra’s largest and most visited destination. Cohen has served ...

• Grooming
• Trail Maintenance

SAM Magazine—Broomfield, Colo., June 11, 2021—The Katz Amsterdam Foundation, founded by Vail Resorts CEO Rob Katz and his wife Elana Amsterdam, has determined a new nationwide focus on racial justice work. A $29.3 million donation from Katz and Amsterdam will support that. Rob Katz and Elana Amsterdam Katz exercised stock appreciation rights...

• Grooming
• Trail Maintenance

SAM Magazine—Denver, June 10, 2021—Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts have joined forces to develop the Climate Collaborative Charter, a unified effort to combat climate change through shared sustainability and advocacy commitments.  “The idea for the four of us to unite in this pledge to combat climate change...

• Miscellaneous
• Grooming
• Trail Maintenance

SAM Magazine—June 9, 2021, Lakewood, Colo.—National Ski Patrol (NSP) named Chris Castilian as its new chief executive officer. Castilian succeeds former executive director Meegan Moszynski as the head of the non-profit organization. Castilian was hired by the board of directors following a wide-ranging search that attracted more than 250 applic...

• Racing

SAM Magazine—Lakewood, Colo., June 8, 2021—Skier visits in the U.S. totaled 59 million during the 2020-21 winter season, according to the National Ski Areas Association (NSAA). It was the fifth best season on record and a strong improvement upon the pandemic-shortened 2019-20 season, which tallied 51.1 million visits. Despite the challenges of...

• Area Management
• Miscellaneous

SAM Magazine—Broomfield, Colo., June 8, 2021—Vail Resorts, Inc. (VR) reported third-quarter gains compared to the prior year's quarter, with both quarters heavily influenced by different Covid limitations and restrictions. VR also reported strong early season pass sales for the 2021-22 North American ski season, and provided its outlook for the...

• Racing

SAM Magazine—June 7, 2021—Despite significant pandemic-related operating constraints, Quebec resorts recorded 6.1 million skier visits in 2020-21, exceeding the province’s 10-year average of 5.9 million visits, according to preliminary numbers from the Quebec Ski Areas Association’s (ASSQ) Economic and Financial Study. Tremblant, Quebec P...

• Area Management
• Racing

SAM Magazine—Denver, Colo., June 3, 2021—Alterra Mountain Company named Rob Rohn president and COO of CMH Heli-Skiing & Summer Adventures, effective immediately. Rohn will oversee operations and be responsible for driving growth at the Banff-based outlet, which includes 11 luxury lodges, a fleet of helicopters, and 140 guides. He will repor...

• Miscellaneous

  RESORTS NICK LAMBERT, BOYNE RESORTS  Boyne Resorts, Mich., named Nick Lambert chief marketing officer, effective June 1, 2021. He succeeds Ian Arthur, who is retiring after six years with the team. Lambert was the vice president of sales and marketing for the company’s Sunday River Resort, Maine, and Gatlinburg SkyLift Park, Tenn. In h...

• Lifts
• Racing

SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO Rusty Gregory, will be responsible for overseeing and developing Alterra’s 15 mountain destinations.  Smith comes to Alterra from Live Nation Entertainment. There, he most recently served a...

• Lifts

SAM Magazine—Palo Alto, Calif., May 25, 2021—Liftopia’s assets were recently relaunched as Catalate. As SAM reported in December, Liftopia Inc. entered an assignment for the benefit of creditors (ABC) to liquidate the company’s assets after it was unable to pay money owed to clients—mostly ski areas that sold lift tickets, season pass...

• Marketing
• Miscellaneous

SAM Magazine—McLean, Va., May 25, 2021—Virginia-based developer Alpine-X plans to build a new indoor snowsports resort in the Washington, D.C., area. The resort, Fairfax Peak, is the first of 20 such sites planned for North America.   Envisaged as a destination resort, Fairfax Peak will feature an indoor snowsports venue, upscale hotel, gra...

• Rental
• Miscellaneous

SAM Magazine—Big Cottonwood Canyon, Utah, May 20, 2021—Amber Broadaway has been selected as the new president and chief operating officer of Solitude Mountain Resort in Utah, beginning June 1. She succeeds Kim Mayhew, who is retiring after holding Solitude’s top spot since 2015. Broadaway currently serves as vice president of guest services ...