News Search

SAM Headline News

HEADLINE NEWS

FEATURED STORY

  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

    Read More

Get SAM Headline News delivered to your inbox. It's not just another email—it's industry news and special reports that matter to you, coming from the industry's trusted resource. 

GetNewsButton

 

Covid Insights: Just When You Thought We’d Turned a Corner …

Despite the growing availability of vaccines, the pandemic continues to demand attention. A new strain is putting more people, including kids, at risk of infection. States and localities continue to tweak protocols in response to high infection rates and climbing daily death counts, requiring attention and adaptation. Employees are becoming more in...

CCSAA Consumer and Retailer Survey Results

SAM Magazine—Woodstock, Vt., Jan. 13, 2021—As part of a research initiative and in partnership with Snow Sports Insights, the Cross Country Ski Areas Association (CCSAA) published the results of the most recent consumer survey conducted during the first two weeks of December. CCSAA also included results of a retailer survey conducted aroun...

Several Major Markets, Destinations See Post-Holiday Covid Surge

SAM Magazine—Denver, Jan. 12, 2021—Since the Christmas holiday period, coronavirus cases have been rapidly on the rise in several major western ski states and feeder markets, according to the latest tracking report from the Insights Collective. As the national vaccination effort continues, record case counts have been recorded, and Arizona had ...

2021 “I AM a Snowmaker” Voting is Now Open

SAM Magazine—Natick, Mass., Jan. 11, 2021—Online voting for the 2021 HKD and SAM “I AM a Snowmaker” contest is now open, and continues through midnight (EST) on Monday, Jan. 18. Since it debuted in the winter of 2013-14, the annual I AM contest highlights the hard work, determination, and camaraderie of snowmakers, and recognizes ...

Cal Conniff, former NSAA Head, Dies

SAM Magazine—Kennebunk, Maine, Jan. 11, 2021—Cal Conniff, president/executive director of the National Ski Areas Association (NSAA) from 1973 to 1990 and a 1990 U.S. Ski and Snowboard Hall of Fame honoree, died Jan. 8, a month shy of his 91st birthday.   Conniff devoted his life to the betterment of the sport and business of ski...

Special Report: Cross-Country Skiing is Booming

by Roger Lohr The Cross Country Ski Areas Association (CCSAA) has been conducting online sessions with members since last spring, focused on sharing information about how X-C operations should respond to the Covid-19 pandemic. Discussions resulted in widespread adoption of plans aimed at minimizing risk of virus transmission for staff and guests.&...

Challenging Christmas Provides Litmus Test for Season

SAM Magazine—Jan. 7, 2021, Ludlow, Vt.—This holiday period didn’t break any visitation records, but demand across the country was solid, even as conditions varied wildly from region to region. For many North American resorts, this was also the first major test of their Covid-related policies, with mask compliance overall pretty good, though s...

Patrol Covid Outbreak Temporarily Shutters Hunter Mountain

SAM Magazine—Hunter, N.Y., Jan. 6, 2021—Hunter Mountain was compelled to close Tuesday, Jan. 5, after "a number of ski patrollers excluded out of work relating to COVID-19," according to a statement from Vail Resorts, and will remain closed through Jan. 7. The area plans to reopen on Friday, Jan. 8.  The closure of the resort was due to s...

Covid Case Trends Turned More Favorable in December

Coronavirus cases were flat or down in 46 states and Washington, D.C., as the Christmas holiday week began, according to the latest tracking report from the Insights Collective. The trends were favorable in many major markets of importance to winter resorts, and in many resort communities as well. Check out the full report for the specifics here....

Ontario Puts Ski Season on Hold

SAM Magazine—Collingwood, Ont., Dec. 23, 2020—The province of Ontario has imposed a 28-day shutdown of much of the province beginning Dec. 26 to curtail a spike in coronavirus cases, shuttering most of the province's ski areas during the holiday period and beyond. The shutdown has stirred pushback from both skiers and some resorts after months ...

Big White Responds Quickly to Covid-19 Outbreak

SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and community. The cases were related to group housing and social gatherings, according to Canada’s Interior Health, and led to the termination of seven Big White employees. Big Whit...

European Ski Industry Struggles with Covid

SAM Magazine—United Kingdom, Dec. 18, 2020—Here we present a roundup of ski industry news from across the pond, based on Patrick Thorne’s “Snow Hunter’s World Weekly Snow Resort News” for the week ending Dec. 19, 2020.Samnaun in Switzerland Most Swiss Ski Areas Now Open for 2020-21 Season More than 100 Swiss ski areas are now open wit...

Western Destinations Facing Big Lodging Declines

SAM Magazine—Winter Park, Colo., Dec. 18, 2020—The surging pandemic and resort capacity limits combined to negatively impact lodging reservations in November at mountain resorts throughout the western U.S., with marginal snowfall at some destinations adding to the mix. Aggregated data from 18 mountain destinations in seven western states compil...

Winter Park to Require Passholder Reservations

SAM Magazine—Winter Park, Colo., Dec. 16, 2020—Winter Park is implementing a passholder reservation system ahead of the holidays, as large crowds and limited terrain continue to stretch capacity limits at Colorado resorts. Previously, passholders were free to come and go as usual. Winter Park becomes the second Alterra Mountain Company resort t...

NSP Board Chair Responds to Criticism About Comments, Moszynski Departure

SAM Magazine—Natick, Mass., Dec. 14, 2020—National Ski Patrol (NSP) board of directors chairman Brian Rull wrote the following letter in response to a report published on SAM's website on Dec. 12, regarding the chairman's comments in the Fall issue of Ski Patrol Magazine and the departure of former NSP executive director Meegan Moszynski from t...