• Marketing

SAM Magazine— Palmerton, Pa., Aug. 11, 2021—Blue Mountain, Pa., has been sold for nearly $32 million to BMR Resort, a Denver-based LLC formed by equity firm KSL Capital Partners. KSL Capital is affiliated with KSL Resorts, which took over management of Blue Mountain in May.  Details about the management agreement remained opaque until the ...

• Miscellaneous

SAM Magazine—Denver, Aug. 10, 2021—Alterra Mountain Company has promoted industry veteran Dee Byrne to the role of president and COO of Squaw Valley Alpine Meadows (SVAM), effective immediately. Byrne has served as SVAM vice president of skier services since 2017. She will now report to Mark Brownlie, Alterra chief operating officer—mountain...

SAM Magazine—Barrie, Ont., Aug. 10, 2021—The lift maintenance team from Ontario’s Craigleith Ski Club and its featured up-and-coming lift mechanic Leah Parkes won the inaugural Rise Up Challenge sponsored by Leitner-Poma of America, garnering nearly 1,000 of the more than 4,000 total votes cast in the contest. Parkes and the Craigleith team w...

• Safety

SAM Magazine—Natick, Mass., August 10, 2021—SAM has launched its fourth annual Summit Series for leadership development and is calling for mentee nominations. Throughout the season-long program, mentees will engage with respected industry leaders in dialogue around the key issues of our times, gaining tangible takeaways to apply to their careers, operations, and teams. 

• Racing

SAM Magazine—Portland, Ore., August 10, 2021—Indy Pass is expanding beyond North America with the addition of four Japanese resort partners: Geto Kogan, Tazawako, Okunakayama Kogen, and Shimokura/Panorama. Tazawako, JapanIndy Pass holders will now have up to eight days of skiing and riding in the Tohoku region of Japan’s main island, Hons...

• Marketing
• Safety

SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at ski resorts. Baldy Mountain Resort in British Columbia is the latest area to be impacted.  Land scorched by flames during the 2021 wildfire season in B.C. (Courtesy BC Wildfire Ser...

• Safety
• Racing

SAM Magazine—Warren, Vt., August 5, 2021—Sugarbush Resort raised its minimum wage to $15 per hour for all non-tipped positions. To maintain the pay differential, the resort will also make wage adjustments for other eligible staff members. New hires will reflect the new pay scale, and eligible current employees will receive a wage adjustment, ef...

• Marketing

SAM Magazine—Lakewood, Colo., August 4, 2021—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has partnered with grassroots organization Women of Winter to host three education events specifically for women in snowsports who are Black, Indigenous, and people of color (BIPOC). Women of Win...

• Safety

SAM Magazine—Fabius, N.Y., Aug. 4, 2021—Toggenburg Mountain in upstate New York was acquired by Peter Harris, president of Intermountain Management, which owns nearby Song Mountain and Labrador Mountain. Harris, who purchased the ski area from John and Christine Meier, owners of Greek Peak Mountain Resort, also in upstate New York, plans to cl...

• Area Management
• Miscellaneous

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole Mountain Resort (JHMR) promoted Julie Calder to vice president of guest experience, a new position created to lead JHMR’s strategic initiative to elevate the guest experience...

• Marketing

SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled, young lift mechanics who will keep ski area lifts spinning for decades to come. A $3,500 educational grant, courtesy of sponsor Leitner-Poma of America, goes to the winning resort to suppor...

• Area Management
• Safety

SAM Magazine—Government Camp, Ore., July 23, 2021—As a relentless series of heat waves broil the West, exacerbating an already significant drought, wildfire season is off to an ominous start. North American ski areas have been fortunate not to be in the direct path of any fires thus far, but indirect impacts from smoke and closures are still be...

SAM Magazine—Park City, Utah, July 20, 2021—Deer Valley Resort, Utah, will increase starting wages to $15 per hour for the resort’s hourly, non-tipped positions. Wage adjustments will also be made for eligible staff members to maintain a differential in pay.  Deer Valley staff members eligible for the wage increase will see t...

• Safety

SAM Magazine—Portland, Ore., July 20, 2021—Snow Valley, Calif., Ski Marmot Basin, Alberta, Titus Mountain, N.Y., and Montage Mountain, Pa., have all joined the Indy Pass roster for winter 2021-22, bringing the Indy Pass coalition up to 72 resort partners in 27 states and provinces. Snow Valley is Indy Pass’s first resort partner in Southern C...

• Miscellaneous

SAM Magazine—Winter Park, Colo., July 15, 2021—Western mountain destinations will likely set new seasonal records for occupancy, rate, and revenue this summer, according to the latest monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. Bookings for the coming winter are already strong as well. The report ...