• Racing

SAM Magazine—Lakewood, Colo., June 8, 2021—Skier visits in the U.S. totaled 59 million during the 2020-21 winter season, according to the National Ski Areas Association (NSAA). It was the fifth best season on record and a strong improvement upon the pandemic-shortened 2019-20 season, which tallied 51.1 million visits. Despite the challenges of...

• Area Management
• Miscellaneous

SAM Magazine—Broomfield, Colo., June 8, 2021—Vail Resorts, Inc. (VR) reported third-quarter gains compared to the prior year's quarter, with both quarters heavily influenced by different Covid limitations and restrictions. VR also reported strong early season pass sales for the 2021-22 North American ski season, and provided its outlook for the...

• Racing

SAM Magazine—June 7, 2021—Despite significant pandemic-related operating constraints, Quebec resorts recorded 6.1 million skier visits in 2020-21, exceeding the province’s 10-year average of 5.9 million visits, according to preliminary numbers from the Quebec Ski Areas Association’s (ASSQ) Economic and Financial Study. Tremblant, Quebec P...

• Area Management
• Racing

SAM Magazine—Denver, Colo., June 3, 2021—Alterra Mountain Company named Rob Rohn president and COO of CMH Heli-Skiing & Summer Adventures, effective immediately. Rohn will oversee operations and be responsible for driving growth at the Banff-based outlet, which includes 11 luxury lodges, a fleet of helicopters, and 140 guides. He will repor...

• Miscellaneous

  RESORTS NICK LAMBERT, BOYNE RESORTS  Boyne Resorts, Mich., named Nick Lambert chief marketing officer, effective June 1, 2021. He succeeds Ian Arthur, who is retiring after six years with the team. Lambert was the vice president of sales and marketing for the company’s Sunday River Resort, Maine, and Gatlinburg SkyLift Park, Tenn. In h...

• Lifts
• Racing

SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO Rusty Gregory, will be responsible for overseeing and developing Alterra’s 15 mountain destinations.  Smith comes to Alterra from Live Nation Entertainment. There, he most recently served a...

• Lifts

SAM Magazine—Palo Alto, Calif., May 25, 2021—Liftopia’s assets were recently relaunched as Catalate. As SAM reported in December, Liftopia Inc. entered an assignment for the benefit of creditors (ABC) to liquidate the company’s assets after it was unable to pay money owed to clients—mostly ski areas that sold lift tickets, season pass...

• Marketing
• Miscellaneous

SAM Magazine—McLean, Va., May 25, 2021—Virginia-based developer Alpine-X plans to build a new indoor snowsports resort in the Washington, D.C., area. The resort, Fairfax Peak, is the first of 20 such sites planned for North America.   Envisaged as a destination resort, Fairfax Peak will feature an indoor snowsports venue, upscale hotel, gra...

• Rental
• Miscellaneous

SAM Magazine—Big Cottonwood Canyon, Utah, May 20, 2021—Amber Broadaway has been selected as the new president and chief operating officer of Solitude Mountain Resort in Utah, beginning June 1. She succeeds Kim Mayhew, who is retiring after holding Solitude’s top spot since 2015. Broadaway currently serves as vice president of guest services ...

• Lifts
• Racing

SAM Magazine—Fairfield, Idaho, May 19, 2021—Soldier Mountain opens its new mountain bike park May 21, after a raging wildfire last summer prevented the park’s 2020 grand opening.  "We're excited to be opening our bike park," said Soldier Mountain general manager Paul Alden. "These trails are built to world-class standards, and we look forw...

• Rental

SAM Magazine—Winter Park, Colo., May 13, 2021—Lodging properties in Western mountain destinations finished the 2020-21 winter season up 4.8 percent in room nights compared to the truncated 2019-20 season, while a drop in average daily rate (ADR) led to an overall revenue decline of 5 percent. ADR for the winter was 10 percent below that for 20...

• Lifts
• Miscellaneous

SAM Magazine—Denver, May 13, 2021—Alterra Mountain Company has established a new public charity, the Alterra Mountain Company Community Foundation. The Community Foundation will provide financial support to members of the North American communities in which Alterra operates.  “If this last year has taught us anything, it’s that the most i...

• Rental
• Lifts

SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag will be responsible for all day-to-day operations of the resort and report to Bruce Fery, CEO of Sun Valley parent company Grand America Hotels & Resorts. C...

• Ski Patrol
• Miscellaneous

SAM Magazine—Palmerton, Pa., May 12, 2021—KSL Resorts, an affiliate of KSL Capital Partners, will manage Blue Mountain Resort in Pennsylvania. KSL Resorts quietly began managing Camelback Resort two years ago, also located in the Poconos Mountains. Details about the timeline or what the management agreement entails have not been released. “W...

• Lifts

SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of Breckenridge; Tara Schoedinger, VP and GM of Crested Butte; and Chris Sorensen, VP and GM of Keystone. All three will assume their new roles June 7. Jody Churich, Tara Schoedinger, and Chri...