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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Greg Gavrilets Named Attitash GM

SAM Magazine—Bartlett, N.H., Oct. 29, 2020—Tennessee native Greg Gavrilets is the new general manager of Attitash in New Hampshire. He succeeds longtime Attitash leader John Lowell, who is retiring from his role as vice president and general manager of Attitash and nearby Wildcat effective Nov. 1. Gavrilets’ first day on the job was Oct. 26. ...

COVID Surge in Europe Complicates Resort Openings

SAM Magazine—Cervinia, Italy, Oct. 29, 2020—With COVID-19 cases rising quickly in Europe, winter resorts across the continent are facing new capacity restrictions and delayed openings. The new rules arrived just as early snow had allowed glacier resorts to spin lifts and with many other areas poised to begin operations. Cervinia Resort lif...

Weekly Virus Reports Show COVID-19 Wave Building

The weekly coronavirus infection rate trends compiled by the Insights Collective shows a steady and worrisome rise in COVID-19 cases in many major wintersport markets. That increases the chances that states and counties will impose tighter restrictions on indoor capacity and group sizes. Already this fall, Italy has shut down its glacier areas due ...

Wild Mountain, Mt. Norquay First North American Resorts to Open

SAM Magazine—Taylors Falls, Minn., Oct. 26, 2020—Early snowfall and consistent snowmaking conditions allowed two North American resorts, Wild Mountain, Minn., and Mt. Norquay, Alberta, to open for the season.Wild Mountain, Minn. Photo: Wild Mountain Facebook page, Oct. 21. Wild Mountain opened Oct. 19, operating 1-7 p.m. midweek, 11 a.m.–7 p...

States, Ski Associations Release Opening Guidelines

SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas to open as safely as possible amid the ongoing pandemic.  Many plans include the National Ski Areas Association’s “Ski Well, Be Well” guidance. In most cases, i...

Sunlight, Guests to Support Local Forest Restoration

SAM Magazine—Glenwood Springs, Colo., Oct. 23, 2020—Sunlight Mountain Resort is supporting fundraising efforts to restore portions of the White River National Forest that were burned by the Grizzly Peak fire in nearby Glenwood Canyon this year.  Sunlight skiers and riders can add voluntary $5 contributions to their online season pass or l...

Insights on COVID-19's Short- and Long-Term Impacts

This week's briefing from the Insights Collective addresses both short- and long-term issues confronting resort businesses during the pandemic. In the short term: As coronavirus cases and test positivity rates rise across the U.S., states and organizations are ramping up efforts to bend the curve (again). At the same time, those efforts continue t...

Key Eastern Ski Regions Get Government Greenlights

SAM Magazine—Albany, N.Y., Oct. 19, 2020—The governments of New York state and the Quebec province have given ski areas in their respective regions the greenlight to open this winter. In both regions, reopening is contingent on compliance with stringent public health recommendations. Tremblant, Quebec New York Beginning Nov. 6, New York ...

Jay Peak Joins Indy Pass

SAM Magazine—Portland, Ore., Oct. 19, 2020—The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership to a total of 57 resorts. Jay Peak will offer two days of skiing and riding to Indy Pass holders, with no blackout dates for the 2020-21 season.  “We’re happy to be joining this ...

Insights on COVID Impacts and Creative Solutions

The latest weekly briefing from the Insights Collective notes that lodging properties are responding to COVID-19 by offering extended-stay options, citing recent examples from Jay Peak, Vt., and the Red Lion chain. It further notes that during the pandemic, some customers have more money to spend on travel than in the past—because they have reduc...

Western Destinations Post First Revenue Gains Since February

SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts, bookings and rates in the past few weeks have showed an appreciable uptick, helping to record early on-the-books revenue gains for the months of October and November—the first revenue gains sinc...

Resorts Remain Fluid in Latest Operating Plans

SAM Magazine—Ludlow, Vt., October 14, 2020—As new consumer-facing plans roll out, resorts remind guests to prepare for continued operational changes and challenges this winter. While reservation systems, capacity caps, and facility access will vary, guests can expect some consistency in protocols across the country and even internatio...

SAM and SNOW Operating Partner for Capacity Management Video Series

SAM Magazine—East Rutherford, N.J., Oct. 14, 2020—To help resorts plan for the upcoming winter, SAM and SNOW Operating have partnered to produce the Capacity Management Video Series. The four-part video series will share insights on how resorts can manage capacity while providing a safe guest experience in a COVID-19 world.  Using real da...

Mountain News Assets Acquired by Investment Group

SAM Magazine—San Francisco, Calif., Oct. 14, 2020—A substantial portion of the assets of Mountain News Corporation have been acquired from Vail Resorts by an investment group led by MNC veteran Chad Dyer and Jon Brelig. The 52-year-old international company provides snow reports, news, and information of interest to skiers and snowboarders thro...

Snow King Plans New Lifts for 2021-22

SAM Magazine—Jackson, Wyo., October 14, 2020—Snow King Mountain Resort secured preliminary US Forest Service (USFS) approval for major capital improvements slated to begin summer of 2021. Big ticket items include two new lifts: an eight-passenger Leitner-Poma gondola, and a Skytrac chair that will serve new terrain.  Snow King has been en...