• Grooming
• Trail Maintenance
• Ski Area Profiles

Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: news@saminfo.com.Longtime lift mechanic and operations manager Jeff Harvey Sr., right, stands with his son, Jeff Jr., at Ski Butternut. Jeff Harvey, Sr., and Jeff Harvey, Jr., Ski Butternut, Mass.Jeff Harvey Sr., o...

• Miscellaneous
• Snowmaking

SAM Magazine—Olympic Valley, Calif., Jan. 17, 2020—A variety of important topics and current issues were presented, pondered, and discussed at the 2020 National Ski Areas Association (NSAA) Western Winter Conference and Trade Show, held at Squaw Valley, Calif., Jan. 14 and 15. A crowd of 687 ski area operators, suppliers, and speakers were full...

• Summer

Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: news@saminfo.com. SAMMIE LUKASKIEWICZ, CRYSTAL MOUNTAIN, MICH. Longtime communications professional Sammie Lukaskiewicz has joined Crystal Mountain as public relations director. Since 2017, Lukaskiewicz had been w...

• Area Management
• Miscellaneous

Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: news@saminfo.com.RICK HERLIHY, WINTER PARK, COLO.Rick Herlihy has transitioned within Alterra Mountain Company from senior revenue manager at Snowshoe Mountain, W.Va., to director of sales at Winter Park, Colo. Herl...

• Ski School
• Racing

CRANMORE, N.H.Cranmore Mountain Resort, N.H., announced several staffing updates. In resort operations, Tricia Garcia has been promoted to director of base area operations. She brought on Gregg Ludvigson as the resort’s new mountain bike and ski rental shop manager. Linda Dean, former member services supervisor at the rec...

• Ski Area Profiles
• Lifts

SAM Magazine—Jay Peak, Vt., Oct. 11, 2019—The third annual Mountain Technology Symposium, held Oct. 2-4 at Jay Peak Resort, Vt., drew more than 130 ski industry tech leaders and suppliers to discuss the future of technology in the ski industry. A pre-conference survey highlighted that, according to attendees, the biggest resort challenge and th...

• Marketing

SAM Magazine—Montville, N.J., Sept. 27, 2019— Four-decade industry veteran Jim Haas has been hired as the general manager of Big SNOW America, the new real-snow, indoor, year-round ski and snowboard center at the American Dream retail complex. Haas started his career with Snowshoe Mountain, where he held several management positions in risk, h...

• Ski School
• Marketing

resorts SARAH JONES, STEAMBOAT SKI RESORT, COLO.  Sarah Jones has been named the first ever director of sustainability and community engagement at Steamboat Ski Resort. Starting Sept. 30, Jones will be responsible for furthering the resort’s policy goals on climate and energy and developing and driving the resort’s sustainability practic...

• Marketing

SAM Magazine—Lake Geneva, Wis., Aug. 26, 2019—The Midwest Ski Areas Association (MSAA) Summer Meetings & Trade Show drew a large crowd of 424 attendees—including supplier reps and personnel from 55 different ski areas—to the Grand Geneva Resort, Aug. 18-21. The first-time location, a former Playboy Hotel, was well received. Grand Geneva...

• Miscellaneous

In SAM’s monthly Snow People, we highlight recent happenings to people who are part of the mountain resort industry. This time around, we’ve combined July and August. For even more updates on industry people, be sure to read News & Views in each and every issue of SAM Magazine. TESS HOBBS, SNOWBIRD, UTAHTess Hobbs Tess Hobbs has been pr...

• Miscellaneous
• Resort Development

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. For even more updates on industry people, be sure to read News & Views in the upcoming July issue of SAM.  DON MACASKILL, WHITETAIL RESORT, MERCERSBURG, PA.Long-time vice president and general manager Don...

• Resort Development
• Miscellaneous

SAM Magazine—June 7, 2019, Jay Peak, Vt.—The Vermont Ski Areas Association (Ski Vermont) held its annual meeting at Jay Peak Resort, June 5-6, 2019, a gathering that welcomed 190 attendees from resorts, brands, and tourism. Ski Vermont revealed 2018-19 total skier visits in the state reached 4.1 million, up 5.2 percent year-over-year. “From ...

• Miscellaneous
• Lifts

SAM Magazine—Conway, N.H., June 7, 2019—Ski New Hampshire hosted its annual conference and trade show in Meredith, N.H., June 4-5. At the conference, Ski NH president Jessyca Keeler reported that total visits—including alpine, cross country, and tubing—for winter 2018-19 were an estimated 2.3 million, up more than 100,000 over last year, or...

• Grooming
• Trail Maintenance
• Miscellaneous

By Dave ZookThe California mountain resort industry gathered in Squaw Valley for the Lift Maintenance and Operations Education Conference (LMOE) for the second year running on June 4-6, 2019. The underlying theme of the content-rich conference was working together to create a safer, better industry. Topic areas were addressed through three days of ...

• Marketing
• Lifts

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MIKE FERGUSON, ALTERRA MOUNTAIN COMPANYAlterra Mountain Company named Mike Ferguson as chief human resources officer. Ferguson will lead the development and implementation of attracting and retaining talent. His responsibil...

• Marketing
• Lifts

SAM Magazine—San Diego, Cali., May 6, 2019 - More than 950 members of the winter resort industry descended on the Hilton Bayfront Hotel in San Diego, Calif., April 29–May 2 for the NSAA National Convention and Tradeshow. It was the most highly attended national convention since 2008. Conventioneers reveled in the aftermath of the fourth-greates...

• Marketing

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry.MARK SEITER and GREG RALPH, Angel Fire Resort, N.M.Mark Seiter was named Angel Fire Resort’s new CFO, and Greg Ralph was named the new director of marketing. Both Seiter and Ralph will report to Angel Fire CEO John Kitts. Seite...

• Ski Area Profiles
• Rental

Special Report by Steven Threndyle What do China, shopping malls, and snowball fights have in common? All three were floated as possible ideas for increasing skiing and snowboarding participation during the Mountain Travel Symposium (MTS) at Whistler-Blackcomb in early April. From the cavernous convention space of the Whistler Conference Centre t...

• Lift Maintenance
• Miscellaneous

The combined forces of Ski Areas of New York (ISKINY) and Pennsylvania Ski Areas Association (PSAA) once again staged an informative, lively, and entertaining expo, this time at Peek’n Peak in western New York. A total of 324 ski area personnel and suppliersNSAA's Mike Lane uses props to demonstrate ski lift functions with the help of Doppelmayr'...

• Lift Maintenance

Nearly 450 resort staff, industry partners, and exhibitors attended the 2018 New England Summit Sept. 11-12 at Sunday River Resort, Maine.Wintry Mix's Alex Kaufman helps us develop PodSAM at NES (Photo courtesy of Dave Gibson) The event kicked off with seminars on topics ranging from web trends to climate change and ended with multiple sessio...

More than 450 ski area and supplier members attended the Midwest Ski Areas Association Summer Meetings and Trade Show, Aug. 19-22, at Boyne Highlands Resort in northern Michigan.MSAA president Amy Reents with two-time Olympic medalist, and Midwesterner, Nick Goepper. Photo: Dave Gibson, Propeller Mediaworks The event was NSAA president Kelly Pawla...

SAM Magazine—Winter Park, Colo., Sept. 17, 2024—Lodging properties in Western mountain destinations eased back on daily rate increases over the summer and successfully boosted summer occupancy. The same strategy has sparked a significant boost in early bookings for the upcoming winter. That's the latest news from the monthly Market Briefing fro...

SAM Magazine—Wrightwood, Calif., Sept. 13, 2024—Leadership at Mountain High were able to return to the resort over the last two days to start assessing the damage from the Bridge Fire, which moved through the ski area Tuesday night and remains active in Angeles National Forest.Courtesy of Mountain High Karl Kapuscinski, CEO of California Mount...

SAM Magazine—Granby, Colo., Sept. 13, 2024—Indy Pass is offering a new employee pass program that the company said is designed to help its partner ski areas recruit seasonal staff and retain year-round employees. Like the consumer Indy Pass product, employees at Indy Pass partner ski areas that opt-in to the program can redeem two days of skiin...

SAM Magazine—San Bernardino, Calif., Sept. 11, 2024—The Bridge Fire, burning in the Angeles National Forest, grew exponentially on Tuesday, surging into Mountain High resort and the communities of Wrightwood and Mt. Baldy, which are under mandatory evacuation orders. Credit to ALERTCalifornia An update from the Wrightwood Fire Safe Council at...

SAM Magazine—Reno, Nev., Sept. 9, 2024—Evacuation orders are in place for Mt. Rose –Ski Tahoe and neighboring Sky Tavern as firefighters work to contain the Davis Fire. A screen capture from the ALERTNevada webcam on top of Slide Mountain, the peak of Mt. Rose – Ski Tahoe. The 6,500-acre wildfire, which started in the Washoe Valley south ...

SAM Magazine—Denver, Sept. 6, 2024—Alterra Mountain Company has invested more than $300 million in capital improvements ahead of the 2024-25 season. The capital investment cycle included major projects at Deer Valley, Utah, and Winter Park, Colo., among others. The first phase of the East Village expansion at Deer Valley will debut this winter...

SAM Magazine—Natick, Mass., Sept. 6, 2024—SAM Magazine is offering a virtual Ski Resort AI Bootcamp this fall, aimed at informing resort personnel of the available artificial intelligence (AI) technologies and teaching practical AI skills, including the pros and cons of the various tools. The bootcamp, led by Mike Lannen of the digital agency ...

SAM Magazine—Denver, Sept. 4, 2024 – Alterra Mountain Company has named Amy Ohran the new president and COO of Palisades Tahoe. She succeeds Dee Byrne, who is retiring after 40 years in the industry.  “I am very excited for this new opportunity at the legendary Palisades Tahoe,” said Ohran, in part, in a statement. “I look forward to le...

SAM Magazine—Big Sky, Mont., Sept. 4, 2024—After nearly three decades leading Big Sky Resort, president and chief operating officer Taylor Middleton will step down from day-to-day responsibilities on Oct. 1, 2024.Taylor Middleton and Troy Nedved Current general manager Troy Nedved will succeed him, assuming both the president and COO positions....

SAM Magazine—McCall, Idaho, Sept. 4, 2024—Brundage Mountain Resort has established a new fire department based at the resort and will soon be a licensed EMS transport provider, creating its own independent emergency response agencies that will serve the resort area. The new Brundage Mountain Fire Protection Association (BMFPA) hired a fire chi...

• leadership

SAM Magazine—Natick, Mass., Sept. 4, 2024—Nine mentors have been named for the seventh annual SAM Summit Series leadership development program, which will explore the theme “Leadership During Times of Constant Change” this year. In the mentor/mentee program, emerging resort leaders engage and learn from top industry veterans on a variety ...

SAM Magazine—Canmore, Alberta, Aug. 30, 2024—Switzerland-based wire rope manufacturer Fatzer AG has acquired Canada-based Rocky Mountain Lift Services and Supplies Inc., aka Rigging Specialties. Rocky Mountain Lift Services and Supplies Inc. (RMLSS) provides products and services for rope rigging applications as well as rope installations, mag...

SAM Magazine—Lakewood, Colo., Aug. 30, 2024—National Ski Patrol (NSP) is expanding its membership to include working patrollers who have first responder credentials, such as emergency medical technicians (EMTs), wilderness first responders (WFRs), and paramedics. NSP had previously only opened membership to those who intended to take or had alr...

SAM Magazine—Natick, Mass., Aug. 28, 2024—The 2024 Rise Up Challenge, sponsored by Leitner-Poma of America, highlighted up-and-coming lift mechanics and their lift maintenance teams from six ski areas across North America: Berkshire East, Mass.; Crystal Mountain, Wash.; Mount Sunapee, N.H.; Palisades Tahoe, Calif.; Purgatory, Colo.; and Snowbir...

SAM Magazine—Denver, Colo., Aug. 27, 2024—Sierra-at-Tahoe has joined the Ikon Pass for winter 2024-25. It will be one of six California ski resorts offered on the Alterra Mountain Company-owned pass this winter.  “We are excited to expand Ikon Pass access in California by offering even more in the Tahoe area,” said Erik Forsell, chief mar...

SAM Magazine––Shawnee on Delaware, Pa., Aug. 27, 2024––Shawnee Mountain Ski Area has entered a four-year renewable energy credit (REC) purchase agreement with ENGIE Resources, a subsidiary of ENGIE North America. Under the agreement, Shawnee will claim 6,000 annual RECs, equivalent to 6,000,000 kWh of electricity delivered to the grid from ...

SAM Magazine—Natick, Mass., Aug. 27, 2024—Massive fall snowstorms set South America’s ski season off on what has been the best winter this century for many centers there, the majority of which opened weeks early in May.Courtesy of La Parva It was a more challenging first month or so in Australia and New Zealand, though snowmaking pulled ski a...

SAM Magazine—Natick, Mass., Aug. 27, 2024—Drawing insights from a survey of ski area marketers across North America, the inaugural "Outlook on Resort Marketing" report, created by SAM Magazine and MMGY Origin, is now available exclusively for SAM subscribers. Designed as a key resource for marketing professionals in the ski industry, the repor...

• Resort Sale

Updated at 11:15 a.m. on Aug. 22, 2024. SAM Magazine—Killington, Vt, Aug. 22, 2024—POWDR has agreed to sell Killington Resort and Pico Mountain to a group of local investors. The sale is expected to close this fall. Following news of the sale, sources report that POWDR also plans to put several of its other ski resort properties—Eldora, Col...

SAM Magazine—Winter Park, Colo., Aug. 16, 2024—Rates and occupancy are leveling out in the West, according to the latest Monthly Briefing from DestiMetrics, the business intelligence division of Inntopia. The latest report highlights just how rate sensitive summer guests have become, as a slight uptick in rates last month led to a modest dip in...

Crystal Ridge general manager Riley May at the Midwest Ski Areas Association show.SAM Magazine—Franklin, Wis., Aug. 14, 2024—Rock Snowpark has rebranded as Crystal Ridge, which was the ski area’s original name when John Kaishian first opened it in 1987. The new name goes into effect immediately and the rebrand includes a new Crystal Ridge log...

SAM Magazine—Natick, Mass., Aug. 7, 2024—SAM has partnered with the National Ski Areas Association (NSAA), Taos Ski Valley, N.M., and Mountain Towns 2030 to welcome key stakeholders in the mountain resort community to the 2024 Climate Solutions Summit in Jackson, Wyo., Oct. 15-16 with a free arrival-day program at Jackson Hole Mountain Resort....

SAM Magazine—White Haven, Pa., Aug. 5, 2024—The Pennsylvania Ski Areas Association (PSAA) is rebranding as the Pennsylvania Outdoor Recreation Association (PORA). The new entity will welcome a broad scope of outdoor-focused businesses to its membership and support the state’s outdoor recreation economy by expanding employee education, promoti...

• Lift Operations News

SAM Magazine—Natick, Mass., Aug. 5, 2024—Voting is now open for the fourth annual Rise Up Challenge, a video contest highlighting a handful of skilled young lift mechanics who will keep chairs spinning at resorts for decades to come. This year, six resorts were chosen to submit a video, each featuring an up-and-coming mechanic from the reso...

SAM Magazine—Jasper, Alberta, Aug. 1, 2024—In an update shared to social media, Marmot Basin confirmed that its infrastructure was left undamaged by the Jasper Complex Wildfire.  While the fire still rages uncontained in Jasper National Park, the ski area reassured patrons that it intends to operate this coming winter.  “This will take mu...

• Summer Operations News

SAM Magazine—Rossland, B.C., July 29, 2024—Red Mountain Resort has begun construction on the first phase of the new Red Mountain Bike Park. The resort partnered with Gravity Logic to design and develop the multimillion-dollar lift-accessed bike park. Red Mountain CEO and owner Howard Katkov said the bike park marks "not just a pivotal moment i...

SAM Magazine—Jasper, Alberta, July 25, 2024—A fast-moving wildfire complex blazed through popular resort town Jasper Wednesday evening. More than 5,000 residents and 20,000 tourists were evacuated from the town and surrounding area earlier this week. Among the many businesses at risk from the fires is Marmot Basin, Jasper National Park’s onl...

SAM Magazine—Salt Lake City, Utah, July 24, 2024—The Winter Olympic and Paralympic Games will return to Salt Lake City in 2034.  After awarding the city exclusive negotiating rights for the games last year, the International Olympic Committee (IOC) officially ratified Salt Lake City as the host of the 2034 Winter Games following a Wednesday m...

• Technology Headline News

SAM Magazine—Stockholm, Sweden, July 23, 2024—Swedish locking and security systems manufacturer Assa Abloy Group has entered into an agreement to purchase Skidata from Swiss business technology firm the Kudelski Group.  Skidata provides access management solutions to mountain resort operations and others in the sport and entertainment industr...

• Summer Operations News

SAM Magazine—Cambridge, Vt., July 17, 2024—While it’s hard for many to believe we’ve passed the 4th of July mile marker, the classic (and historically lucrative) summer holiday has now come and gone, leaving many operators grateful for water-based amenities and a continued interest in live music events.  For example, Snow King Mountain, W...

SAM Magazine—Sandpoint, Idaho, July 15, 2024—Schweitzer has acquired Selkirk Powder’s resort-based backcountry operation, which offers guided snowmobiling and cat skiing in the terrain off the backside of the resort. The outfit has operated from the summit of Schweitzer for 21 years through a long-term concession agreement with the resort and...

• Summer Operations News

SAM Magazine—Winter Park, Colo., July 15, 2024—Stable rates helped fuel a continued uptick in occupancy at Western mountain destinations in June, according to the monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. The growth comes as lodging properties have bowed to consumer pricing concerns and travel pa...

SAM Magazine—Salt Lake City, Utah, July 10, 2024—Utah’s 15 alpine ski areas saw a total of 6,746,008 skier visits during the 2023-24 winter season, the second highest visitation total in the state’s history behind the 7.1 million skier visits in 2022-23, according to state trade association Ski Utah.  “We are immensely proud of this sea...

SAM Magazine—Mount Baldy, Calif., July 10, 2024—After it was first reported Sunday, July 7, at 10 a.m. PDT, the Vista Fire has grown to nearly 2,500 acres and has prompted evacuation orders for Mt. Baldy Resort east of Los Angeles as the fire approaches the ski area. As of Wednesday afternoon, it was zero percent contained. The latest report s...

SAM Magazine—Salida, Colo., July 10, 2024—Monarch Mountain has received United States Forest Service (USFS) approval for its No Name Basin terrain expansion project, as its Memorandum of Agreement has been finalized and the USFS has signed the Decision Notice. The project will add 377 acres, bringing Monarch's special use permit to 1,146 acres...

• Technology Headline News

SAM Magazine—Montville, N.J., July 9, 2024—Snow Partners has hired Dave Amirault as chief innovation officer for all its related businesses. He started July 1. In this newly created role, Amirault will lead Snow Partners’ innovation strategy for Mountain Creek Resort and Big Snow American Dream, N.J., SnowCloud resort management software, and...

• Lift Operations News

SAM Magazine—Seven Springs, Pa., July 2, 2024—Pennsylvania Ski Areas Association (PSAA) held its biannual lift maintenance seminar at Seven Springs Mountain Resort, Pa., June 25-26, 2024.  Attendance from Pennsylvania ski areas is near 100 percent for the program, which stresses hands-on training. Participation is free for employees of Pennsy...

• Lift Operations News

SAM Magazine—Salt Lake City, Utah, July 2, 2024—Doppelmayr USA will expand its Salt Lake City headquarters with the addition of a new facility that will nearly double the size of its existing building, allowing Doppelmayr USA to take a larger role in manufacturing and accommodate a growing workforce. “The current facility has served us well ...

• Snowmaking News
• Lift Operations News

SAM Magazine—Savoie, France, July 2, 2024—French industrial group MND opened a new cable transport production and assembly facility in Savoie, France. The facility cost 10 million euros (roughly $10.5 million) and is dedicated specifically to production of the group’s new Orizon range of gondolas and chairlifts. “This is an important step ...