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2020

Never has there been a more important time to keep people informed about what's going on. To that end, SAM Magazine has decided to remove the paywalls from the online versions of the March 2020 and May 2020 issues of SAM so that everyone in the industry can stay connected and informed during this crisis and plan ahead for next season.

Featured Story

The Road to Recovery

It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the most li...

Best + Worst in Marketing 2020

Written by Gregg Blanchard, Mary Walsh, Bill Benneyan, Dave Amirault, Dave Meeker, and Sarah Wojcik

This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season's marketing efforts.

Ratnik mid-e Baby Snow Giants on towers.

Quid Pro Snow

Written by Yaroslav Stanchak

Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context t...

The Yeti's Snow Parks namesake mascot poses for a photo op at the new tubing hill built at the seldom-used East Resort as part of the new, multi-activity snow play area there.

Pay to (Snow) Play

Written by Jennifer Rowan

What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment at Mountain High...