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2020

Never has there been a more important time to keep people informed about what's going on. To that end, SAM Magazine has decided to remove the paywalls from the online versions of the March 2020 and May 2020 issues of SAM so that everyone in the industry can stay connected and informed during this crisis and plan ahead for next season.
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Featured Story

The Road to Recovery

It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the most li...

Best + Worst in Marketing 2020

Best + Worst in Marketing 2020

Written by Gregg Blanchard, Mary Walsh, Bill Benneyan, Dave Amirault, Dave Meeker, and Sarah Wojcik
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season's marketing efforts.
Ratnik mid-e Baby Snow Giants on towers.

Quid Pro Snow

Written by Yaroslav Stanchak
Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context t...
The Yeti's Snow Parks namesake mascot poses for a photo op at the new tubing hill built at the seldom-used East Resort as part of the new, multi-activity snow play area there.

Pay to (Snow) Play

Written by Jennifer Rowan
What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment at Mountain High...
Enterprising Software

Enterprising Software

Written by David Meeker
Providers of enterprise software solutions are stepping up their game.
SAM Summit Series 2020 — Part 3: Problem Solving & Strategic Thinking
Mentors ruminate on how to approach major obstacles and challenges.
Mountain Spy :: May 2020

Mountain Spy :: May 2020

Written by David Meeker
"Can I ride the chair by myself during the coronavirus pandemic?"
Beyond the Pandemic

Beyond the Pandemic

Written by Paul Thallner
A playbook for managing recovery for people and culture.
As part of Sugar Bowl's Kids on Lifts program, kids less than 55 inches tall can't ride lifts without an adult or older teenager.

Kids on Lifts

Written by Chaco Mohler
After a tragic accident, Sugar Bowl and the Henderson family have crafted a wide-ranging safety program for young children.
Sudden End Sinks the Season

Sudden End Sinks the Season

Written by Linda Goodspeed
A look back at a promising season that fell victim to the coronavirus shutdown.
SAM at Home  ::  May 2020

SAM at Home :: May 2020

Written by The Editors
A screen's-eye-view of the SAM Huddles.
News and Views :: May 2020

News and Views :: May 2020

Written by The Editors
Dealing with COVID-19: views and opinions from the SAM Huddle; how the shutdown unfolded at resorts; people and supplier news. 
Publisher's Memo :: May 2020

Publisher's Memo :: May 2020

Written by Olivia Rowan
We're all in this together.