• Environment

SAM Magazine—Oct. 4, 2022, Broomfield, Colo.—Vail Resorts plans to utilize technology that will allow guests to store and use their season pass or lift ticket directly on their phone. The new feature will be tested during the 2022-23 North American winter season, with roll-out to guests expected for the 2023-24 season.  “We are excited for ...

• Rental

SAM Magazine—Broomfield, Colo., Sept. 28, 2022—Vail Resorts (VR) reported that for its fiscal 2022 year, ended July 31, 2022, overall revenues were up 34 percent and EBITDA rose 54 percent, thanks to fewer Covid restrictions in 2022 than in the prior year. The same story held true for individual departments, with major increases in revenue from...

• Lifts

SAM Magazine—Norden, Calif., Sept. 23, 2022—Bridget Legnavsky has been named as the new president and CEO of Sugar Bowl | Royal Gorge, Calif., effective Oct. 17. She will work alongside current president and CEO Greg Dallas as he transitions to a vice chairman role focused on execution of the resort’s master plan. Legnavsky has 30 years ...

• Marketing

SAM Magazine—Salt Lake City, Utah, Sept. 23, 2022—Prinoth has appointed Scott Jones as general manager of its North American snow grooming division. Based in Salt Lake City, Utah, Jones will be working closely with customers, developing the new strategic direction for the division, and building upon the Prinoth brand. “The U.S. and Canada ar...

• Ski School

SAM Magazine—Upson, Wis., Sept. 22, 2022—Co-owner and general manager David Dziuban has acquired sole ownership of Whitecap Mountains Resort, Wis. Dziuban will continue as general manager; new support roles and infrastructure upgrades are planned for the 2022-23 season.  “[Whitecap] is such a vibrant recreational resource for the surroundin...

• Marketing
• Lifts

SAM Magazine—Jay, Vt., Sept. 22, 2022—Pacific Group Resorts Inc. (PGRI) does not plan to make any immediate changes to Jay Peak’s pass products, management, or infrastructure for the 2022-23 season. PGRI made the winning bid to purchase Jay Peak for $76 million in a Sept. 8 auction with multiple bidders. The acquisition is expected to close ...

• Marketing
• Ski Area Profiles

SAM Magazine—Park City, Utah, Sept. 20, 2022—The U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction next March. The athletes and sport builders in the class of 2022 were selected by a national panel of voters. The inductees include X Games gold medalist, U.S. Open champion and Boarding for Breast Cancer pioneer T...

• Ski School
• Miscellaneous

SAM Magazine—Aspen Snowmass, Colo., Sept. 20, 2022—The Mountain Collective Pass has added Sugar Bowl, Calif., to its now 25-destination roster. The Tahoe resort joins Sun Valley, Snowbasin, Marmot Basin, and Le Massif de Charlevoix as new partners for upcoming season.  “We’ve been patiently waiting to join a collection of resorts with an ...

• Marketing
• Miscellaneous

SAM Magazine—Portland, Ore., Sept. 16, 2022—After adding 40 partner resorts since the end of the 2021-22 season, the Indy Pass now has 96 alpine ski areas on-board offering two days of access each to Indy Pass holders, plus 14 cross-country ski areas. This dramatic growth has led to a dramatic increase in sales of the product, too. Year-to-date...

• Ski Area Profiles
• Miscellaneous

The four-season masterpiece of Quebec’s Tremblant resort was the host site of this year’s SAM Summer Ops Camp—an immersive, multi-day event designed to help ski area operators grow their summer business—Sept. 7-9. More than 80 operators, vendors, and experts were in attendance to experience a variety of unique activities, learn from several...

• Ski School
• Miscellaneous

SAM Magazine—Winter Park, Colo., Sept. 15, 2022—Ongoing growth and strength in daily room rates continued to defy expectations at Western mountain destinations in August, while the booking pace reversed eight consecutive months of declines and exceeded the pace set in both August 2019 and 2021, according to the monthly report from DestiMetrics,...

• Miscellaneous

SAM Magazine—Bridgton, Maine, Sept. 15, 2022—Maine's Shawnee Peak will return to its original namesake, Pleasant Mountain, a move that honors its 84-year history and the mountain it calls home, said resort officials.  "It gives me great pleasure to return to our original name and to know that this ski area is poised for a great future, so ot...

• Ski Area Profiles
• Miscellaneous

SAM Magazine—McCall, Idaho, Sept. 12, 2022—The Forest Service has declared the Rainbow Fire to be officially under control, five days after lightning sparked the blaze at the top of the mountain.  The Rainbow Fire began on the evening of Sept. 7. Initial attack efforts kept the fire from spreading beyond the upper Hidden Valley area, ungroome...

• Area Management
• Ski School

SAM Magazine—McCall, Idaho, Sept. 8, 2022—Forest Service firefighters are working to suppress a fire burning near the top of Brundage Mountain, with multiple crews attacking from the ground and the air. The fire is burning inside the area's permit area, in the Hidden Valley area and the Hidden Valley cliffs, to the north and just outside of Bru...

SAM Magazine—Wakefield, Mich., Sept. 8, 2022—The freshly rebranded Snowriver Mountain Resort (previously known as Big Snow Resort, and including the areas of Blackjack and Indianhead) has hired Benjamin Bartz as general manager. The news follows the completion of the acquisition of Big Snow by Charles Skinner, Jr., and his company, Midwest Fam...