• Marketing

SAM Magazine—Jay, Vt., Aug. 24, 2022—With the likelihood that another bidder (or more) for Jay Peak will surface in the next few days, the resort’s federal court appointed receiver, Michael Goldberg, filed a motion Aug. 18 proposing a new deadline for the sale of the resort.  The motion states that any bidders must identify themselves and s...

• Lifts
• Miscellaneous

SAM Magazine—Portland, Ore., Aug. 24, 2022—Indy Pass has added two more resorts to its growing list of partners for the 2022-23 season: Mountain High and Dodge Ridge, Calif. Dodge Ridge, Calif.The additions bring Indy Pass’s total alpine and Nordic resort partners to 106.  The partnerships are part of Indy’s strategy for growth in the We...

• Legal

SAM Magazine—Broomfield, Colo., Aug. 23, 2022—Vail Resorts has updated its Covid protocols, dropping vaccine requirements for guests and staff, and will limit day ticket sales for the upcoming winter season, according to its 2022-23 operating plan.Covid protocols. Across all its resorts, the company will no longer require face coverings, vaccin...

SAM Magazine—Mars Hill, Maine, Aug. 17, 2022—The U.S. Department of Commerce’s Economic Development Authority (EDA) has awarded a $2.5 million grant to Big Rock Mountain to boost tourism by supporting investment into a new chairlift and increased snowmaking capacity at the Mars Hill, Maine, ski area. Big Rock Mountain is a 501(c)(3) nonprofit...

• Lifts

SAM Magazine—Washington, D.C., Aug. 16, 2022—President Biden signed the $750 billion Inflation Reduction Act today. The package includes the largest climate, energy, and environmental justice investment ($370 billion) in U.S. history, from which the U.S. ski industry stands to benefit.  The legislation, which addresses health care and taxes ...

• Ski Patrol
• Legal

SAM Magazine—Stowe, Vt., Aug. 12, 2022—Daily rates at western mountain destinations are hovering at near record highs despite continued declines in occupancy totals for summer 2022, according to the Monthly Market Briefing from DestiMetrics, the Business Intelligence division of Inntopia. The downward trend in occupancy started as early as las...

• Lifts

SAM Magazine—Lakewood, Colo., Aug. 9, 2022—After only 13 months on the job, National Ski Patrol (NSP) CEO Chris Castilian resigned last week, Aug. 5, 2022, having reached an impasse with the organization’s board of directors.  “Over the last several months, it has become clear that the board and I have vastly different visions for the fut...

• Lifts

SAM Magazine—Keystone, Colo., Aug. 5, 2022—Work on Keystone Resort’s Bergman Bowl Express will move forward after the U.S. Forest Service approved the resort’s plan to restore environmental damage to a high alpine area incurred during construction. However, the lift will not be completed as scheduled in time for the 2022-23 winter season du...

• Marketing
• Ski Patrol

SAM Magazine—Vail, Colo., Aug. 5, 2022—The Vail town council approved an emergency ordinance this week that suspended all permits for any activity on Vail Resorts’ 23-acre property in East Vail where the company planned to build a $17 million affordable housing development. The housing project was slated to be completed for winter 2023-24, bu...

• Lifts
• Ski School

SAM Magazine—Boyne Falls, Mich., Aug. 3, 2022—Boyne Resorts has tapped Nick Herrin to lead its new snowsports division. Herrin joined the company in the newly created role of senior vice president of snowsports on Aug. 2.  “We are excited to again reinforce the importance of our instruction programs as we work to grow winter sports,” said...

• Marketing
• Lifts

In SAM’s Snow People, we highlight recent personnel moves made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards, and obits, we celebrate the people that make this industry thrive.     PEOPLE MATT PETERSON, PALISADES TAHOE, CA Palisades Tahoe hired Matt Peterson as its senior director ...

• Marketing

 SAM Magazine—Gilford, N.H., Aug. 2, 2022—The Gunstock Mountain Resort senior leadership team is back to work today after the Belknap County Delegation voted 9-1 to accept acting Gunstock Area Commission (GAC) chair Dr. David Strang’s resignation following the appointment of Denise Conroy to the GAC at an emergency meeting last night. Strang...

• Ski School

SAM Magazine—Jay, Vt., Aug. 1, 2022—A motion for approval has been filed for Pacific Group Resorts, Inc. (PGRI) to enter into a $58 million asset purchase agreement (APA) to acquire Jay Peak Resort, Vt. A judge has 10 days to accept or deny the motion; if accepted, the asset purchase agreement would become the initial bid in a potential auction...

• Marketing
• Lifts

SAM Magazine—Steamboat Springs, Colo., Aug. 2, 2022—Scott Leigh was appointed as general manager and chief operating officer of Bluebird Backcountry, effective Aug. 1. In his new role, Leigh, a ski industry veteran of 20-plus years, will focus this season on the chairlift-free ski area’s revenue and operational growth goals.  “I'm impress...

• Miscellaneous

SAM Magazine—Natick, Mass., Aug. 1, 2022—Voting is now open for the second annual “Rise Up Challenge,” a video contest highlighting a few skilled, young lift mechanics who will keep ski area lifts spinning for decades to come. This year’s contest includes videos from six resorts, each featuring an up-and-coming mechanic from the resort’...