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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Robust Holiday Business Ahead, But Covid Looms

SAM Magazine—Ludlow, Vt., Dec. 20, 2021—Snowstorms in the East and West have arrived just in time for ski areas to expand open terrain ahead of what is shaping up to be a robust holiday period. Snow falling at Palisades Tahoe, December 14 But with Covid cases surging and the Canadian border tightening, January business is looking less secure....

PSIA-AASI Launches New Resource for Teaching Kids

SAM Magazine—Lakewood, Colo., Dec. 20, 2021— The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) published a new manual, Teaching Children Snowsports, to support instructors in helping kids learn to ski and ride.  With NSAA estimating more than half of ski and snowboard lessons are t...

Schweitzer Opens New Employee Housing

SAM Magazine—Sandpoint, Idaho, Dec. 14, 2021—Schweitzer has converted a former assisted living facility in nearby Sandpoint into employee housing for winter and summer seasonal staff. Schweitzer HR director Scot Auld, Schweitzer CEO and president Tom Chasse, and Schweitzer chief development officer Lance Badger in a room at Schweitzer's Hemlock...

Blacktail Mountain Joins Indy Pass

SAM Magazine—Portland, Ore., December 14, 2021—The Indy Pass has added Montana ski area Blacktail Mountain to its growing list of resorts in the Northern Rockies, bringing its total number of partners to 77 in North America, 81 worldwide.  “We are very excited to join the Indy Pass coalition and look forward to welcoming Indy Pass holders f...

Holiday Survey Indicates Active Season Ahead

SAM Magazine—Cambridge, Vt., Dec. 14, 2021—A newly released study from the Outdoor Industry Association (OIA), Cross Country Ski Areas Association (CCSAA), and Snow Sports Insights (SSI) shows a continuing shift in buying, working, and travel trends towards midweek outdoor participation, increased travel, and online shopping.  Midweek partici...

Holiday, Winter Season Looking Merry at Western Destinations

SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for the coming winter at Western destinations were comparing favorably to the last two seasons, according to the latest Monthly Briefing from DestiMetrics, the business intelligence division of In...

Vail Resorts Optimistic On Coming Season

SAM Magazine—Broomfield, Colo., Dec. 10, 2021—Vail Resorts (VR) reported a 47 percent increase in season pass units for the 2021-22 season, as of Dec. 5, 2021, and a 21 percent increase in sales dollars. Year over year, this equates to an increase of 700,000 pass units, according to Liftblog.com. The pass sales numbers were part of Vail's first...

Vail Resorts to Acquire Seven Springs, Hidden Valley, and Laurel Mountain

SAM Magazine—Broomfield, Colo., Dec. 8, 2021—Vail Resorts has entered into an agreement to purchase Seven Springs, Pa., from Seven Springs Mountain Resort, Inc. As part of the $125 million deal, the company will also acquire Hidden Valley Resort, Pa., and the operations of Laurel Mountain Ski Area, Pa. The transaction is expected to close this ...

Cautious Optimism and More Openings Post-Thanksgiving

SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor Covid protocols restoring a cautious sense of normalcy to the mountains. Heading into this weekend, cold temps and new snow are allowing more resorts to start turning li...

Jackson Hole Boosts Minimum Wage from $15 to $18

SAM Magazine—Teton Village, Wyo., Dec. 2, 2021—Jackson Hole Mountain Resort (JHMR) increased its minimum wage for all non-tipped positions from $15 per hour to $18 per hour, effective immediately. The wage increase aims to help with employee recruitment and retention by supporting staff to live and work in the Jackson Hole community. “We con...

NSAA Advises Resorts on OSHA Vax Mandate Suspension

SAM Magazine—Lakewood, Colo., Nov. 24, 2021—The National Ski Areas Association (NSAA) has shared new guidance for ski area operators regarding the Nov. 4 OSHA emergency temporary standard (ETS) requiring businesses with 100 employees or more to implement and enforce a mandatory Covid-19 vaccination policy. Although OSHA has been court ordered ...

Kingvale, Tapawingo Coming Back Online in 2022

SAM Magazine—Truckee, Calif., Nov. 24, 2021—Two small ski areas on opposite sides of the country are set to reopen after years of closure: Kingvale Terrain Project, Calif., and Tapawingo (aka Woodbury Ski Area), Conn. Eric Anderson and Day Franzen Kingvale After shuttering in 2011, the all-terrain-park Kingvale Terrain Project, located just ...

French Ski Areas Must Require Masks, No Vax Mandate (Yet)

SAM Magazine—Porte-de-Savoie, France, Nov. 22, 2021—The French government issued a new national protocol requiring masks in lifts lines and on chairlifts at the country’s 250 ski areas this winter. The protocol does not require guests to provide immunization records for access, but the French Ski Areas Association (Domaines Skiables De Franc...

Blacktail Mountain Acquired by Mission Ridge

SAM Magazine—Lakeside, Mont., Nov. 19, 2021—The owners of Mission Ridge, Wash., have purchased Blacktail Mountain Ski Area in Lakeside, Mont. Blacktail has been on the market since 2017.  The purchase price was not published. At one point, the 1,000-acre ski area was listed for sale on Craigslist for $3.5 million. Transition of ownership will...

Uncooperative Weather Delays Some Resort Openings

SAM Magazine—Wardsboro, Vt., Nov. 17, 2021—A recent spate of mild weather has forced several ski areas from the Northeast to the Rockies to delay their planned opening day until the weather cooperates long enough for snowmaking crews to work their magic. Steamboat released an informative video on Facebook about why they were delaying their open...