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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Justin Sibley Named CEO of POWDR

SAM Magazine—Park City, Utah, Nov. 17, 2021—Powdr co-president and CFO Justin Sibley has been named chief executive officer of the company. He steps into the role following the departure of co-president Wade Martin. Sibley will be responsible for leading Powdr’s future development, which includes exploring adventure lifestyle spaces beyond sk...

Vail Resorts Unveils New Winter Plans and Procedures

SAM Magazine—Broomfield, Colo., Nov. 16, 2021—Vail Resorts (VR) is implementing new operational plans and guest service procedures for winter 2021-22, including limited peak ticket sales, changes to lift loading and unloading, and forecasted lift line wait times. The changes aim to prioritize passholders and improve the guest experience. “Ba...

Perlman Promoted, Leadership Changes at Steamboat

SAM Magazine—Steamboat Springs, Colo., Nov. 12, 2021—Steamboat Ski Resort & Corporation (SSRC) president and chief operating officer Rob Perlman has been promoted to Alterra Mountain Company as regional chief operating officer of its central region, which includes Deer Valley and Solitude, Utah, and Steamboat and Winter Park, Colo.Shea, S...

Aspen Skiing Company Raises Wages, Adds Housing

SAM Magazine—Aspen Snowmass, Colo., Nov. 12, 2021— Beginning with the next pay period, Aspen Skiing Company (ASC) will increase starting hourly pay to $17 per hour for all non-tipped or commissioned positions in Aspen Snowmass and at the Limelight Hotel in Ketchum, Idaho—up from the previous minimum of $15.60 per hour. Many second-, third- an...

Western Destinations Set Summer Record, Strong Winter

SAM Magazine—Bradenton, Fla., Nov. 12, 2021—Western mountain destinations nailed down their best aggregated summer ever for occupancy, daily rates, and revenue, according to the Monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. Bookings for the winter are also on a very strong pace, ahead of 2019 for bot...

Brundage to Add Overnight Accommodations, New Base Lodge, and More

SAM Magazine—McCall, Idaho, Nov. 11, 2021—Brundage Mountain’s new ownership group, which acquired the ski area in November 2020, has a 10-year plan to transform the mountain into a multi-season destination resort. Upgrades include new ski-in/ski-out accommodations, a revitalized base village, expanded lifts and terrain, and an array of new re...

Rules Change Tightens Vax Requirements at Austrian Ski Areas

SAM Magazine—Vienna, Austria, Nov. 9, 2021—As of Nov. 8, skiers and riders looking to hit the slopes in Austria will need to demonstrate proof of vaccination or recovery from past infection to travel into the country, access ski lifts, stay in any type of accommodation (including chalets, holiday apartments, mountain huts, etc.) or visit bars a...

WEST OPENS EARLY, EAST WAITS FOR COLDER TEMPS

SAM Magazine—Jeffersonville, Vt., Nov. 3, 2021—With weather across North America still quite variable, some resorts have been able to start the season ahead of schedule while others still eagerly await the colder temperatures that will allow them to meet their opening day goals. Opening day at KeystoneResorts like Palisades Tahoe, Boreal, and M...

Vaccines Required for Lift Access at RCR Ski Areas

SAM Magazine—Calgary, Alberta, Nov. 2, 2021—Resorts of the Canadian Rockies (RCR) will require guests to show proof of vaccination to access lifts and indoor services this winter at all of its ski areas, including Fernie Alpine Resort, Kicking Horse, and Kimberley Alpine Resort in British Columbia, Nakiska in Alberta, and Mont Sainte-Anne and...

Vaccine Passport Required for Guests at Quebec Ski Areas

SAM Magazine—Terrebonne, Que., Nov. 2, 2021—The Quebec government will require proof of vaccination (a vaccine passport) for people age 13 and older to use ski lifts and access certain services offered in day lodges at the province’s ski areas this winter, according to the Quebec Ski Areas Association (ASSQ). Mont-Sainte-Anne in QuebecThe man...

John Melcher Named CEO of Crystal Mountain

SAM Magazine—Thompsonville, Mich., Nov. 1, 2021—Crystal Mountain COO John Melcher will succeed Jim MacInnes as chief executive officer, effective Dec. 1. Melcher has been COO since 2017. MacInnes is stepping back after 36 years in resort operations to focus more on long-term strategy including leadership development, capital allocation, real es...

Mt. Hood Meadows Boosts Wages, Benefits to Attract Staff

SAM Magazine—Mt. Hood, Ore., Oct. 28, 2021—Mt. Hood Meadows aims to make working at the resort more attractive with higher wages, benefits, and increased housing opportunities as the winter season approaches.  Meadows is raising its base pay to $15 per hour and will increase wages for all team members by $1.25 per hour. The entry-level wage i...

Boyne Resorts Buys Shawnee Peak

SAM Magazine—Bridgton, Maine, Oct. 22, 2021—Boyne Resorts has acquired Shawnee Peak, Maine. Transition of the resort’s ownership has begun immediately, with all Shawnee Peak team members being retained under Boyne Resorts’ ownership. Longtime Shawnee owners the Homer family will maintain a visible role at ski area for the near future.  In...

Free Tickets, Lessons, Hot Dogs at Jay Peak’s “Day for the Devoted”

SAM Magazine—Jay, Vt., Oct. 22, 2021—Jay Peak Resort will offer free lift tickets, free hot dogs, and free mini-instructional lessons on the first day of winter operations. The “Day for the Devoted” is open to the first 1,000 people who register through the resort’s website. The resort typically opens for the winter season on the Friday a...

Erik Barnes Named Ragged Mountain GM

SAM Magazine—Danbury, N.H., Oct. 20, 2021—Industry veteran Erik Barnes has been named general manager of Ragged Mountain ski area. Barnes replaces Jay Gamble, who recently accepted the role of general manager at Wintergreen Resort in Virginia. Both resorts are operated by Pacific Group Resorts, Inc. Barnes previously served as the vice presiden...