In This Issue
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New Tools Are Needed To Survey Customers
A new approach to measuring customer satisfaction: evaluating the emotional experience through focus groups, mystery shoppers and participant observation.
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Little Thoughts On Big Bucks
In the face of the megamillions being spent on ski area acquisition and expansion, we shouldn’t forget the energy and resourcefulness of…
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Industry Loses Three Greats
A tribute to the memory of three ski industry greats who died recently: Charles “Chic” Morton, Alf Engen, and Claude Anders.
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Who I Am; What I Am Not
SAM’s co-publisher, a woman, questions the legitimacy of differentiating women in the ski industry on the basis of their gender rather than…
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We Need To Get Involved!
Stan Hansen of Heavenly Ski Resort, Nev., challenges ski areas to become leaders in their communities in order to resolve environmental and…
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NSAA’s First President Honored
A tribute to David Judson, founding president of National Ski Areas Association, who was elected posthumously to the U.S. National Ski Hall…
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Finding Employees
A look at how ski areas around the country address the problem of attracting seasonal employees.
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Industrial Tourism
As the Forest Service shifts its focus to recreation, there is danger in measuring recreational success of public lands by “industrial” standards,…
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Landmark $6 Million Verdict Is Overturned
Ruling on an appeal of a verdict against Massanutten Ski Resort, Va., a judge overturned the jury’s decision to award a record…
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Think Globally, Sell Locally
The author examines the problems faced by NSAA in promoting its new youth marketing program, pointing out the history of previously unsuccessful…
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Strength In Numbers For Small Areas
Two groups of small- to medium-sized ski areas, the Mountains of Distinction in the East and the Gems of the Rockies in…
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M.V.P: Steve Turner, Sierra-At-Tahoe
Steve Turner, the food and beverage manager at Sierra-at-Tahoe, Calif., turned around one of the West’s worst food operations into one of…
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Leadership At Lake Tahoe Summit
The Presidential summit focused on collaboration in achieving environmental goals, and the ski industry got high recognition for its leadership role. It…
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Snowboarding Has Its Dangers, Too
A letter from the president of Ski Shop Hawaii on Mauna Kea claims there has been a lack of snowboard safety education…
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Recruiting Seasonal Employees
Some ski resorts have had success recruiting seasonal employees through their website or by using Cool Works, an Internet company with a…
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Playing Political Cards
The cover story discusses the Lake Tahoe Presidential Forum and explores the political avenues open to the snowsport industry. For more information,…
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Timeshare Is Reborn
To deal with timeshare’s bad reputation, many ski resorts have given the concept a new face, a new figure and different hype–with…
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Construction Site
Building lifts by hand, adding vertical to mountaintops and scaling cliffs in amusement parks were just a few of the construction accomplishments…
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Save Yourself!
It could happen at your area: a lift goes down with employees on it. Whether it’s snowmaking teams working at night, lift…
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Crazy For Demo Centers
Demo centers came in with shaped-ski technology, but they have taken on a life of their own. As the demand for shaped…
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The Clothesline Lift
The Headwall lift at Squaw Valley, Calif., was “temporary” when it was installed during the Korean War, but 25 years later, the…
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Terrain Made For Teaching
Three areas–Jiminy Peak, Mass., Camelback and Seven Springs, Pa.–recently underwent redesigns of beginner terrain. Specific factors that were considered: insulation from general…
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A Heavenly Master Plan
Seven years in the making and weighing in at over 22 pounds, Heavenly Ski Resort’s new master plan is a triumph of…
