In This Issue
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Playing Political Cards
The cover story discusses the Lake Tahoe Presidential Forum and explores the political avenues open to the snowsport industry. For more information,…
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Recruiting Seasonal Employees
Some ski resorts have had success recruiting seasonal employees through their website or by using Cool Works, an Internet company with a…
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New Tools Are Needed to Survey Customers
Winter resorts work hard at providing visitors with satisfying products and services. To aid in this task, many resorts conduct ongoing customer-satisfaction…
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Little Thoughts On Big Bucks
Probably like many of our readers, we are dazzled by the pyrotechnics on the ski area acquisition front. With $288 mill to…
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Industry Loses Three Greats
Charles “Chic” Morton, 80—Chic Morton started his 50-year association with Alta, Utah, with a bartending job at Alta Lodge, which led in…
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Who I Am; What I Am Not
In a June 24 editorial by Lois Friedland in the The Snow Industry Letter, I, among other women, was singled out as…
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We Need to Get Involved!
In the course of preparing our special focus on the Presidential Summit (pages 51 to 55) we reviewed the tape of our…
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NSAA’s First President Honored
David Judson, founding president of National Ski Areas Association, has been elected posthumously to the U.S. National Ski Hall of Fame. We…
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Finding Employees
With a booming national economy creating “a job for everybody,” the question facing ski areas heading into the 1997-98 ski season is:…
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Industrial Tourism
Portions reprinted from an April 12 article written by Scott Condon for the Aspen Times and added to by Bob Schultz. Industrial…
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Landmark $6 Million Verdict Is Overturned
Starting with this September issue, SAM will be covering legal rulings around the country and their potential impact on the ski resort…
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Think Globally, Sell Locally
As I write this, the executive committee of SIA is examining the outreach campaign assembled by NSAA marketing director Mike McMenamy. The…
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Strength in Numbers for Small Areas
While big conglomerates grabbed the headlines this past season, two experiments in small-group synergy have been quietly taking place off the front…
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MVP: Steve Turner, Sierra-at-Tahoe
SAM invites readers to suggest others for recognition as MVPs—the exceptional employees who make a difference, no matter what their title or…
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Leadership At Lake Tahoe Summit
“Frankly, I thought it was great theater,” said Bob Roberts, president of California Ski Industry Association. “The Brits may own the market…
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Snowboarding Has Its Dangers, Too
Three Medi-Vac rescues in one month (two in two days) with only 300 snowboarders in their second year on the mountain. A…
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Timeshare Is Reborn
The term “timeshare” became a dirty word in the resort real estate business in the 1980s. Buyers, mostly in the low- to…
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Construction Site
Snowmass This summer, more likely than not, the hikers up at 12,000 feet in the bowls of the Cirque at Snowmass, Colo.,…
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Save Yourself!
Early in my ski industry career, I was working at a small western ski area when I learned a lesson in the…
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Crazy for Demo Centers
Demo centers are popping up all over the place as part of a growing effort to get more ski school business, more…
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The Clothesline Lift
The Squaw Peak Tram at Squaw Valley, Calif., was born of necessity, constructed under duress, operated in peril and retired a legend.…
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Terrain Made for Teaching
With the current emphasis on bringing new skiers into the sport, beginner teaching terrain has gained new importance. At many ski areas,…
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A Heavenly Master Plan
Abstract: The Lake Tahoe basin is well known for its stunning natural setting and world-class skiing, but the region is highly regulated…
