SAM's twelfth Summer Ops Camp—an immersive, hands-on educational and networking event—is heading to Tremblant, Quebec, Sept. 7-9, 2022, for three days of learning about the serious business of summer fun. This year’s camp curriculum will focus on developing a sustainable year-round business model that creates long-term balance for revenue and staffing by growing non-winter business through unique mountain experiences that attract a broader market of guests. 

Why Attend Summer Ops Camp?

Campers will experience what Tremblant and other nearby attractions have to offer, from thrilling adventure activities to simple guest-experience enhancements, with insightful looks behind-the-scenes throughout. Pop-up talks, workshops, and sessions will explore a variety of topics, including the important changes that have occurred over the past two years both in how ski areas operate and what consumers now expect. 

Agenda at-a-Glance

Day 1: Check in at the Lodge de la Montagne, Mont Tremblant, and kick-off camp with an optional excursion like the Via Ferrata, the Ziptrek Ecotour, or a unique outdoor Scandinavian hydro spa experience. Our first session will explore Tremblant’s village model and attractions. Gather with the group for the opening night dinner, and toast champagne as we ride to the peak of Mont Tremblant for a presentation and fine dining experience from our resort hosts. 

Day 2: Start the day with a mountaintop breakfast and vendor showcase in the Manitou Lodge, followed by sessions and expert workshops, lunch, and demos. The afternoon and evening schedule of events includes a visit to Treetop Walk Laurentides—a unique, universally accessible at-height adventure park that opened in July. Later, experience the magical Tonga Lumina night forest walk, which is an immersive sound and light experience by Moment Factory that leverages the natural mountain landscape to attract a broad and diverse year-round guest. 

Day 3: Start the final day with a mountaintop breakfast and vendor showcase followed by sessions and expert workshops. A list of complimentary activities and local tours will be available for the afternoon following lunch.

Check out the broad list of activities, a list of session topics, and the agenda at-a-glance.

"Tremblant and the surrounding area is a premier location for Summer Ops Camp attendees to study the four-season mountain resort model,” said SAM publisher Olivia Rowan. “Capped attendance and the hands-on format of camp ensure attendees interact on many levels with colleagues, experts, and manufacturers over the course of the three days. We’re looking forward to being back together after a two-year hiatus and to continuing our tradition of putting the spotlight on summer business."

Who Should Attend Summer Ops Camp?

Any resort looking to expand its summer activities and leverage the recent increase in outdoor participation to attract year-round customers should attend SAM’s Summer Ops Camp. Owners, general managers, CEOs, summer operations managers, CFOs, and anyone involved in mountain planning and summer operations can and ought to attend. Bring your leadership team to experience and share in new ideas around sustainable four-season visitation and operations. 

View a list of past attendees.

 Please note: Travel to Mont Tremblant may include crossing the United States – Canada border. Currently, you must be fully-vaccinated for Covid-19 to cross the border into Canada. Keep up with border-crossing restrictions, exemptions, and instructions here: https://travel.gc.ca/travel-covid/travel-restrictions/exemptions. 

Interested in being a vendor partner? Contact Sharon Walsh at sharon@saminfo.com or Sarah Wojcik at sarahw@saminfo.com.

SUMMER OPS CAMP TESTIMONIALS

"The intensive time learning, sharing and trying activities with other operators was exactly what my team and I needed to understand how to improve our summer business.” —Camp Attendee 

“My team and I gained so much from this small group setting. I took something from every conversation. My third year coming...keep it up!” —Camp Attendee 

"I learned so much at this conference. The vibe, organization and hospitality was superb.” —Camp Attendee

“I like that is shakes up the typical interactions that you would expect from other tradeshows. Much more organic this way.” —Camp Partner 

"Summer Ops Camp was the perfect combination: on-point sessions about opportunities and pitfalls. On-hill workshops and demonstrations to better understand the customer experience. Valuable networking events in the evening that make it easy to connect with fellow operators about summer possibilities." — Camp Attendee

CAMP PARTNERS