TECH ARTICLES
View the most recent articles on Technology from SAM magazine.-
September 2025AI on the Hill
How ski areas are experimenting with artificial intelligence ops tools. At ski areas exploring the potential of artificial intelligence, early use cases are emerging not as sweeping overhauls, but as incremental innovations designed to improve safety, streamline work, and clarify planning. In Qu How ski areas are experimenting with artificial intelligence ops tools.
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July 2025Tech Uplift
These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction. “Update! We upgraded our POS, so it plays better with our ERP,” blared no offseason press release ever. But perhaps they should. Resort operators in 2025 invest heavil These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction.
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May 2025Dig Deep on Data
Use AI to mine your data cache and unlock operational insights. Resort operators accumulate vast amounts of data across operations like F&B outlets, ski school, ticketing, season passes, and CRM systems, often storing it in siloed, on-premises data centers. While this practice keeps data sec Use AI to mine your data cache and unlock operational insights.
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May 2025F&B Tech Heats Up
To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation. “What’s the next big thing in F&B tech? Where should we be implementing innovation?” These are the most common questions our hospitality consulting team hears these days. They To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation.
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March 2025Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT. As the ski industry evolves, small teams find themselves juggling more responsibilities than ever, including repetitive tasks and time-consuming processes that take them away from other, more critical priorities. W The surprisingly simple process of creating a customized AI assistant with ChatGPT.
SKI RESORT AI BOOTCAMP
Introducing the Ski Resort AI Bootcamp, powered by SAM and Eternity Marketing. Built for the AI anxious, expert users, and everyone in between, this virtual course gives you hands-on experience to learn the latest AI tools and make smart business decisions. Learn more and register.
TECH SUPPLIER GUIDE
Peruse the variety of technology suppliers—from e-commerce to payment, food and beverage to ski school—online with our Tech Supplier Guide. Choosing your tech supplier is made easier with company and product descriptions, videos, testimonials, and key contact information. You can also view our complete Tech Supplier listing from the November Tech Guide print supplement.
"What Guests Want & How You Can Deliver" Video Series from accesso
How can operators deliver on heightened expectations from guests without overburdening their teams? Discover the answer in the new Consumer Expectations Video Series, produced by accesso® Technology Group. Check out the first video in the series here and click here for the full series.
NEWS
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Faces and Places
Tech, Collaboration, and Big Ideas at Mountain Technology Symposium
SAM Magazine—Tannersville, Pa., Sept. 29, 2025—Nearly 160 ski area and supplier personnel descended on Camelback Resort last week for the National Ski Areas Association’s Mountain Technology Symposium, where IT teams, business analysts, and industry vendors gathered to explore how technology c SAM Magazine—Tannersville, Pa., Sept. 29, 2025—Nearly 160 ski area and supplier personnel descended on Camelback Resort last week for the National...
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SAM Headline News
New Live Sessions for the Ski Resort AI Bootcamp
SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights into how artificial intelligence can be used across resort operations. Presented by SAM and digital agency Eternity, and sponsored by Get Ski Bo SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights...
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SAM Headline News
Accesso Acquires Technology of 1RISK
SAM Magazine—Twyford, UK, May 7, 2025—Accesso Technology Group has acquired the 1RISK suite of software solutions, including the company’s cloud-based online liability waiver and incident risk management data technology and related assets. Founded in 2012, 1RISK developed technology to stre SAM Magazine—Twyford, UK, May 7, 2025—Accesso Technology Group has acquired the 1RISK suite of software solutions, including the company’s...
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SAM Headline News
Outside Interactive Acquires Inntopia to Create Adventure Travel Platform
SAM Magazine—Boulder, Colo., Feb. 6, 2025—Outside Interactive Inc., a leading creator of outdoor content and experiences, has acquired travel and hospitality software solutions provider Inntopia from Northstar Travel Group. The acquisition aims to create a comprehensive travel technology platfor SAM Magazine—Boulder, Colo., Feb. 6, 2025—Outside Interactive Inc., a leading creator of outdoor content and experiences, has acquired travel and...
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Faces and Places
Will Treves Named Aspenware CEO
SAM Magazine—Denver, July 29, 2024—Longtime tech industry executive Will Treves has been appointed as the new CEO of Aspenware, effective today. Treves brings 20 years of experience to the role at Aspenware, an e-commerce and digital guest-experience solutions provider for the ski industry SAM Magazine—Denver, July 29, 2024—Longtime tech industry executive Will Treves has been appointed as the new CEO of Aspenware, effective today. ...
