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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Indy Reopens Sales, Launches Learn-to-Turn Pass

SAM Magazine—Granby, Colo., Aug. 19, 2025—With the addition of dozens of new resorts, Indy Pass will go back on sale to the public Aug. 28, 2025. Indy halted sales of its 2025-26 pass in March after reaching its cap following a 10-day sales period. The company will also launch a new Learn-to-Turn pass that includes three total days of bundled l...

Rise Up Challenge 2025 Winner Named

SAM Magazine—Natick, Mass., Aug. 18, 2025—Maddie Baldwin and the lift maintenance crew at Bogus Basin, Idaho, were voted the winners of the 2025 Rise Up Challenge. The challenge, sponsored by Leitner-Poma of America (LPOA), highlighted up-and-coming lift mechanics and their lift maintenance teams from five ski areas across North America: Bogus ...

Snow Triple Play to Launch Sept. 1 with 15 Partner Ski Areas

SAM Magazine—Montville, N.J., Aug. 18, 2025—A new multi-mountain ski and snowboard product, the Snow Triple Play, will go on sale Sept. 1, offering Northeast skiers and snowboarders three days of lift access at 15 participating resorts in the U.S. and Canada for $199.99. “We recognized that there’s a significant portion of the skiing and s...

MSAA Summer Meeting and Tradeshow a Success

SAM Magazine—Lake Geneva, Wis., Aug. 15, 2025—It was Bo Bigelow’s first major event as executive director of the Midwest Ski Areas Association (MSAA) and the industry showed up in droves to celebrate the future, honor the past, learn, and network.Tim Larsen, Michael Bisner, and Nicholas Vornle from Axess with Dave Meeker, SAM Magazine. The 20...

Western Mountain Properties Cut Rates, Spur Summer Booking Rebound

SAM Magazine—Winter Park, Colo., Aug. 14, 2025—Western mountain lodging properties reversed a June slowdown in July by lowering daily rates more sharply than any time since September 2023, according to Inntopia’s monthly Market Briefing. The move boosted bookings for the rest of summer and into early winter. Data for the Briefing are drawn f...

Rock Fire Closes Tamarack Resort, Threatens Surrounding Community

SAM Magazine—Valley County, Idaho, Aug. 14, 2025—A lightning-sparked wildfire that ignited late Aug. 12 is burning about 1.5 miles south of Tamarack Resort, Idaho, and has prompted the Valley County Sheriff’s Office to issue a “ready” stage evacuation notice advising nearby communities of the potential need for an evacuation.  The Rock ...

Voting Opens for 2025 Rise Up Challenge

SAM Magazine—Natick, Mass., Aug. 4, 2025—The 2025 Rise Up Challenge is underway, and voting is officially open. Now in its fifth year, this video contest shines a spotlight on a handful of talented young lift mechanics, rising stars who are essential to the future of mountain operations. This year, five resorts each nominated a standout team m...

Jean Mikulas Hired as Red Lodge Mountain President and General Manager

SAM Magazine—Red Lodge, Mont., July 31, 2025—Red Lodge Mountain has hired Jean Mikulas as its new president and general manager. She brings more than 25 years of leadership experience in the ski and hospitality industries to the role.  Mikulas is a Montana native who earned her bachelor’s degree from the University of Montana, “so the mou...

SNOW PEOPLE – July 2025

In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE GAVIN MALIA, STEAMBOAT RESORT, CO Steamboat Resort hired Gavin Malia as its new vice president of engineering,...

Whiteface Joins Mountain Collective for 2025-26 Season

SAM Magazine—Wilmington, N.Y., July 22, 2025—Whiteface Mountain will join the Mountain Collective pass for the 2025-26 season, expanding the multi-resort pass’s Northeast footprint. The announcement marks the latest addition to the Mountain Collective’s lineup, which now includes 27 ski areas across five continents. Passholders receive two...

Leelanau Conservancy to Acquire Sugar Loaf Ski Area (Mich.)

SAM Magazine—Leeland, Mich., July 21, 2025—The Leelanau Conservancy plans to acquire and revitalize the defunct Sugar Loaf ski area in northwest Michigan, transforming it into a year-round public recreation destination with a focus on ecological restoration and inclusive access, and without any ski lifts. The conservancy has entered into a pur...

Vermont Adaptive, Bart Adaptive to Merge, Expanding Access in Southern Vermont

SAM Magazine—Killington, Vt., July 17, 2025—Vermont Adaptive Ski and Sports and the Bart Adaptive Sports Center plan to merge, forming what will be the largest year-round adaptive sports organization in the eastern region of the U.S. Under the proposed plan, which is pending legal finalization, Bart Adaptive will merge into Vermont Adaptive by...

Western Destinations Saw Mixed Lodging Results in June

SAM Magazine—Winter Park, Colo., July 16, 2025—The booking pace at Western mountain destinations ticked up slightly in June, the first such gain since last November. Revenues also posted a comfortable year-over-year increase. However, booking pace results were skewed by a drop in the number of available room nights. “When we simply count the ...

Ski Career Event Seeks Industry Support

SAM Magazine—Henniker, N.H., July 14, 2025—In less than 24 hours, more than 120 students in career and technical education (CTE) programs around New Hampshire pre-registered for The. Pipeline Project’s first-ever Ski Career Exploration event, scheduled for Oct. 15 at Pats Peak, N.H. The event is designed to help students explore career option...

Local Groups Agree to End Longtime Opposition of Palisades Tahoe Development Plan

SAM Magazine—Olympic Valley, Calif., July 10, 2025—The massive planned base area development at Palisades Tahoe appears to be moving forward after the resort and two Tahoe-area environmental conservation groups agreed to various reductions in scope, ending a 14-year legal battle that has delayed the project from breaking ground. Prior to the a...