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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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In the Northeast, Super Bowl Sunday is a Tough Sell for Ski Areas

SAM Magazine—Boston, Feb. 7, 2025—Super Bowl Sunday, once the first Sunday of February and nowadays the second Sunday, takes place smack in the middle of peak season. Conditions are usually (finally!) up to snuff and the sun stays higher in the sky a tiny bit longer, meaning less flat light and more fun runs. And yet, Super Bowl Sunday, despit...

Good Season Leads to Good Vibes at NSAA’s Eastern Conference

Dinner at The Hermitage Club: Mike Reitzell, NSAA, Bill Bennyan, Hermitage Club and Jon Schaefer, Berkshire East.SAM Magazine—West Dover, Vt., Feb. 7, 2025—It's been a pretty good winter in the East so far, with consistently cold temps allowing for terrific snowmaking conditions and retention of whatever natural snow ski areas have gotten. Whil...

Sandia Peak Closes Temporarily Due to Snow Conditions

SAM Magazine—Albuquerque, N.M., Feb. 6, 2025—Sandia Peak Ski Area suspended winter operations as of Tuesday, Feb. 4, citing warm temperatures and limited snow. “Our team is actively monitoring the weather and will take every opportunity to resume snowmaking when conditions allow,” stated an update posted to the ski area’s website and soc...

Mechanical Failure Leads to Lift Evacuation at Cannon

SAM Magazine—Franconia, N.H., Feb. 6, 2025—Yesterday morning, a mechanical failure on the Peabody Express quad forced the evacuation of 64 passengers at Cannon Mountain. At approximately 10:13 a.m., a bolt affixed to the power take-off (PTO) shaft failed on the Peabody Express. Because of the nature of the mechanical issue—the PTO transmits ...

Outside Interactive Acquires Inntopia to Create Adventure Travel Platform

SAM Magazine—Boulder, Colo., Feb. 6, 2025—Outside Interactive Inc., a leading creator of outdoor content and experiences, has acquired travel and hospitality software solutions provider Inntopia from Northstar Travel Group. The acquisition aims to create a comprehensive travel technology platform that will streamline booking and enhance travel ...

The 2025 I Am a Snowmaker Contest Winner

SAM Magazine—Mount Snow, Vt., Feb. 4, 2025—Nearly 12,000 total votes were cast for the five competing snowmaking teams during the 14-day voting period of the 2025 I AM a Snowmaker contest. Contest sponsor HKD Snowmakers president Charles Santry revealed this year’s winner in the video below:      This year’s competing teams each pr...

PGRI Acquires Controlling Interest in Powderhorn

SAM Magazine—Park City, Utah, Feb. 4, 2025—Park City-based Pacific Group Resorts Inc., has acquired controlling interest in Powderhorn Mountain Resort just east of Grand Junction, Colo. The acquisition was made through PGRI subsidiary Powderhorn Pacific, LLC, which has operated the resort for the past six years. The Denver-based Gart family wil...

Snowvana Sets Northwest Dates, Adds Wisconsin Show

SAM Magazine—Bend, Ore., Feb. 4, 2025—Snowsport festival operator Snowvana will return to Seattle and Portland and debut a new show in Wisconsin in 2025. The events will include thousands of square feet of new and used gear at up to 70 percent off, dozens of regional ski resorts, lift ticket and vacation deals, snowsports vendors, contests, giv...

Buckley to Retire as CEO of JHMR, Doug Pierini to Succeed

SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven years leading the resort. Resort COO Doug Pierini will succeed Buckley on June 1, 2025. Doug Pierini and Mary Kate Buckley “It has been an incredible honor to work with Mary Kate, from her time on ...

Chair Detaches from Lift at Attitash, One Injured

SAM Magazine—Bartlett, N.H., Feb. 3, 2025—On Feb. 2, a carrier with one rider aboard detached from the Flying Bear lift at Attitash Mountain. The carrier fell approximately 20 feet. Credit to David Gunzburger Eyewitnesses report that the male passenger was conscious and walking after the fall. He has since been released from the hospital. Th...

Registration Opens for the 21st Gathering of Cutter’s Camp

SAM Magazine—Natick, Mass., Jan. 30, 2025—Registration is now open for SAM’s Cutter's Camp, May 5-9, 2025, at Timberline, Mt. Hood, Ore. The five-day program for terrain park professionals features on-hill and classroom workshops, one-on-one customized operator coaching, and demos of the latest machines and technology platforms for park groom...

Investment Firm Calls for Major Changes at Vail Resorts

SAM Magazine—Charlotte, N.C., Jan. 27, 2025—Late Apex Partners, LLC, an investment firm whose largest holding is Vail Resorts, is calling for transformational change at the winter resort company. In a letter to the Vail Resorts board of directors, Late Apex said that "over the past five years, Vail’s performance has been unacceptable. We bel...

Homewood Master Plan Revision Approved

SAM Magazine—Homewood, Calif. Jan. 27, 2025—The saga of Homewood Resort took another turn last week when the Tahoe Regional Planning Agency (TRPA) governing board approved Homewood's revised master plan.Photo credit: Homewood Mountain Resort The plan will allow for major improvements, including a new gondola, replacement lift, mid-mountain lodg...

Crested Butte Lift Maintenance Workers Threaten to Strike

SAM Magazine—Crested Butte, Colo., Jan. 27, 2025—Lift maintenance workers at Vail Resorts-owned Crested Butte voted for a strike authorization following negotiations in which Vail Resorts has refused to increase their pay, according to the union. Negotiations have dragged on for more than a year.Photo credit: Crested Butte. The 12 lift mainte...

Weather Dictates Variable Business Over MLK Holiday Weekend

SAM Magazine—Jan. 22, 2025, Ludlow, Vt.—As usual, snow, both manmade and natural, played a major role in shaping business over the three-day MLK holiday weekend. So did operational disruptions. Busy new mid-mountain lodge at Tamarack, Idaho. While a cold snap blanketed nearly the entire country at some point throughout the holiday, the effec...