Spotlight On

  • The May Issue is Here!

    The May Issue is Here!

    Don't miss out on the May MEGA issue with Best/Worst Marketing, eatery updates, season pass wars and more!
  • Congratulations SAMMY winners!

    Congratulations SAMMY winners!

    Learn more about Dawn, Simon, Geoff, and Hugh and the amazing work they do.
  • Go back in time...

    Go back in time...

    Take a trip down memory lane with ski industry leader from all over North America.
  • Looking for a new gig?

    Looking for a new gig?

    Check out our classifieds online and in print.

The Latest


SAM Headline News

Skier Visits Top 59 Million in 2018-19 Season

SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 5...

May 2019

Record Crowds: High Points and Headaches

The first sign that something different was happening came in mid-November. It was the weekend of the Colorad...

May 2019

Best and Worst in Marketing 2018-19

We offer opinionated, fun, occasionally contentious reviews of the season's marketing initiatives, to inform and inspire futur...

How much capital improvement is happening at your resort?

Faces and Places

Mountain Travel Symposium: Growth Through Innovation

Special Report by Steven Threndyle What do China, shopping malls, and snowball fights have in common? All thr...

March 2019

SAM Summit Series 2019—Part 2: Thinking About Growth

A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation cust...


March 2019

Mountain Spy :: March 2019

"I'm afraid of heights and I get really nervous when the lift stops. To help get over that, I want to understand what happens ...

January 2019

Summer Rising

Summer visits and revenues are increasingly important, but rapid growth is also challenging resorts in unimagined ways. Fi...

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