In This Issue
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The End Page
Vail Trail’s inquiring photog asked “What is a Funicular?” and got some funny responses; A summer sign leads chair riders to syat…
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Idea File
Timberline, W.V. uses scrap rebar to fashion a hanger for excess wire rope; Labrador Mountain, N.Y. uses PVC pipe to create footrests…
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Cost vs. Time: Which Is the Key Constraint?
In Boise, the Price of Skiing Matters by Mike Shirley, General Manager, Bogus Basin, Idaho Reading and re-reading David Rowan’s report on…
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SAM Flirts with the Millions & Saddlin’ Up for Texas
SAM Flirts with the Millions Here at SAM we do not suffer from number inflation. We are perfectly happy being small: we…
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Remembering Dick Bird
Richard “Dick” Bird died at age 69 on August 1, 1998, following a heart attack on July 25. He retired in 1994…
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Opening Our Eyes to Global Warming
A dozen years ago, in our 25th anniversary issue we deliberately focused more on the future than on the past. One of…
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Sore Sites for the Eyes
Ski resorts aren’t getting it. When it comes to the Internet, they lag far behind other businesses—even behind other types of resorts.…
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Consumer Show Strategies
Fewer but bigger tents, more booking agents and a more diversified product will greet attendees at this fall’s consumer ski shows. As…
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Changes Coming in Wire Rope Standard
A new wire rope standard is on the horizon. Created by the Wire Rope Technical Board, the new standard will replace Fed.…
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Blue Pages
Who’s Buying? Who’s Selling? George Gillett’s Booth Creek Ski Group was the successful bidder on the high-volume, profitable Seven Springs Resort in…
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Construction Site
Snowbasin Snowbasin owner Earl Holding made a $73 million commitment to the Salt Lake City Olympic Committee and the deal is well…
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What’s New?
Open for Summer To convert base lodges or swimming pools from winter to summer, Nana Wall Systems introduces its opening glass wall…
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Hot-Selling Helmets Still Provoke Controversy
While the ski industry debates the use of helmets and authorities haggle over standards and recommendations, helmet sales are on the rise.…
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Industry Reports
IBM Drops Olympic Sponsorship for 2002 IBM will end its 40-year Olympic sponsorship after the Sydney 2000 Games, citing failure to agree…
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Subtle but Important Shifts in Customers
[In this article, the author uses “downhill” or “downhillers” to mean alpine skiers and boarders collectively.—Ed.] Age has been the engine pulling…
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Season Pass Sales Success
“Mindlessly simple and mindlessly cheap,” is how General Manager Mike Shirley describes the new season pass program at Bogus Basin, Idaho. Season…
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Skiing Isn’t Just Skiing Anymore
Successful resorts of the future will treat skiing as a form of entertainment, establish more off-slope diversions, reposition themselves to appeal more…
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Revised Book for Ski Patrol
Since the publication of the National Ski Patrol’s second edition of Outdoor Emergency Care five years ago, major national changes have occurred…
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Murray Miller: Master Snowmobile Mechanic
It’s doubtful that any resort employee has a better time doing his job than Murray Miller, the 42-year-old mechanic who has been…
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Letting Customers Do the PR
At a time when marketers are scratching their heads trying to create new ways to promote capital investments, Waterville Valley, N.H., came…
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Travel Industry Recommends Aggressive Sales Tactics
Despite the growing popularity of the Internet as a way to reach consumers directly, traditional avenues into the $50 billion U.S. travel…
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One Stop: Step In, Step Out
In 1988, when snowboarding was new at Ski Liberty, Pa., the rental shop had 12 boards, which were rarely rented. No wonder.…
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Profitable Partners in Power Supply
Utility companies, as suppliers of essential ingredients for life and business, may seem like greedy enemies. But, in fact, consumers are gaining…
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So, You Wanna Build a Halfpipe
Teenage snowboarders, like most kids, are a finicky bunch. Cool has a lifetime of five minutes and the race to keep up…
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Reader (Dis)Service Cards
Delays in getting information to prospective visitors can quickly become lost sales. In fact, many skiers and snowboarders book winter vacations at…
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Putting a Roof on It
Snowdomes exist in the Far East, Europe and Australia and plans are in the works for more, including two in the U.S.…
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Maintenance Shop Makeover
Last year at Alta, Utah, when we had to replace the fuel island at the vehicle maintenance shop to meet new federal…
