The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM · The Digital Edition

September 1998

Subtle but Important Shifts in Customers

Jim’s National Skier/Boarder Opinion Survey shows a younger average age, but fewer of the big bloc of older customers. It also shows that the pace of growth for snowboarding is…

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27 articles

In This Issue

  • Cost vs. Time: Which is the Key Restraint?

    The debate over whether skiers are staying away because of time or cost is reviewed by two authors. Mike Shirley, pointing to…

  • SAM Flirts with the Millions & Saddlin’ Up for Texas

    Davids first subject is SAM’s partnership with Resort Sports Network to deliver SAM’s breaking news from its Website to RSN subscribers: possibly…

  • Remembering Dick Bird

    This is an obituary of Richard “Dick” Bird, who retired from the U.S. Forest Service in 1994. He died Aug. 1, 1998…

  • Opening Our Eyes to Global Warming

    David’s piece is a call to industry insiders to keep open minds with regard to the news of global warming. A 1986…

  • Sore Sites for the Eyes

    Ken’s piece explains that most resort Websites are stagnant and lags far behind other businesses as well as other types of resorts.…

  • Consumer Show Strategies

    Linda’s article describes how resorts are banding together at consumer shows to save money and make bigger impacts with skiers. The concentration…

  • Changes Coming in Wire Rope Standard

    This is a table of the proposed new standards submitted to the ASTM by the Wire Rope Technical Board for review.

  • The End Page

    Vail Trail’s inquiring photog asked “What is a Funicular?” and got some funny responses; A summer sign leads chair riders to syat…

  • Blue Pages

    Buying and Selling: Gillett purchases Seven Springs, Pa., Mount Abram, Maine, sold and rumors of others; Canadian Resorts Revel in Dollar Gap;…

  • Idea File

    Timberline, W.V. uses scrap rebar to fashion a hanger for excess wire rope; Labrador Mountain, N.Y. uses PVC pipe to create footrests…

  • Construction Site

    Snowbasin lifts, terrain and snowmaking; Sunday River quad, snowmaking and ticket concourse; Crystal Mountain, Wash., six-pack; Mount Washington, B.C., quad; Copper Mountain…

  • What’s New?

    Opening glass wall system from Nnana Wall Systems, Inc; Truck-mounted sidewalk sweeper from TrynEx International; electronically controlled window tint from Technology Solutions;…

  • Hot-Selling Helmets Still Provoke Controversy

    Iseult’s article profiles the rising sales of helmets despite the wrangling over standards. She also explores the possibility of state mandates based…

  • Industry Reports

    IBM drops Olympic sponsorship for 2002; Papers selected for presentation at OITAF ’99; Olympian Ned Gillette killed in Pakistan; $57 million marketing…

  • Subtle but Important Shifts in Customers

    Jim’s National Skier/Boarder Opinion Survey shows a younger average age, but fewer of the big bloc of older customers. It also shows…

  • Season Pass Sales Success

    A simple plan eliminating an assortment of discount plans and reducing the season pass price at Bogus Basin, Idaho, from $550 to…

  • Skiing Isn’t Just Skiing Anymore

    A recap of the two-day resort development conference in Vail in May entitled “Developing, Marketing and Managing Destination Resorts.” Expanded opportunities for…

  • Revised Book for Ski Patrol

    A review of the third edition of the National Ski Patrol’s book on Outdoor Emergency Care, the textbook for patrollers and how…

  • Murray Miller: Master Snowmobile Mechanic

    Frolich’s profile of Mammoth Mountain’s Murray Miller takes a look at this long-time employee’s take on work and life; his combination of…

  • Letting Customers Do the PR

    Waterville Valley, N.H.’s Stacy Senger decided to promote the area’s new detachable quad by throwing a contest asking skiers to “NBame the…

  • Travel Industry Recommends Aggressive Sales Tactics

    Tips on using the vast array of traditional avenues of the travel industry. Direct contact with the customer via the Internet is…

  • One Stop: Step In, Step Out

    Ski Liberty, Pa.’s, snowboard rental shop has one of the largest inventories in the east and redesigned their new shop to make…

  • Profitable Partners in Power Supply

    Hyland, lift maintenance manager of Vail Resorts, explains the partnership struck between Vail/Beaver Creek and its local power company to solve a…

  • So, You Wanna Build a Halfpipe

    This article, by John Dale of Stimilon International, explains how to build a halfpipe that pleases clients and entails less work for…

  • Reader (Dis)Service Cards

    This article explains how Steamboat’s management took planning steps to speed up reporting of reader service cards from consumer magazines. Because of…

  • Putting a Roof on It

    This article discusses the success of snowdomes in around the world and how the phenomenon will make its debut in U.S. cities,…

  • Maintenance Shop Makeover

    This report on Alta’s decision to revamp its maintenance shop shows how it gained more workspace, created a safer environment for skiers…

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