Janet's opinion piece points out the cruise and golf industry's smart marketing and timely advertising to get vacationers to take to the water and links, and the advance scheduling of Christmas catalogues and asks, why can't the ski industry get on the ball? Resorts are notoriously late with brochures and notices about vacations in their summer and winter seasons and Janet explores the problems.
This is a roundup of scooters, mountain skate boards and downhill go carts available to summer operations interested in adding profit drivers. They are available as rental toys for guests looking to add a little variety to their summer mountain vacations.
Turner's piece says to heck with children-ski-free programs, gain more publicity by offering a parents-ski-free package: no kid, no ride; Roger Lohr wonders about the future of outdoor sports; a report about Erwin Wieland of Kassebohrer retiring; an obit for Doug Waugh, inventor of the Pipe Dragon and a brief on the death of Alex Lowe.
A profile of how and why Mt. Hood Skibowl, Ore., created the popular notion of using its grounds for summer picnincs for individuals and companies. The area has added a number of off-season activities that are lucrative and more than self-sustaining.
Bob's piece speaks to the season pass wars of the summer that saw eastern resorts waging a battle similar to Colorado resorts. Dropping the price for frequent skiing makes sense, he says, stimulating early decisions to ski all season while making up price cuts in volume.