In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business.
Willy Bartlett spins in his chair, juggling phone calls. He fields a sales inquiry from a church group, then switches focus as someone affiliated with the weekend’s downhill bike race drops off gear, along with a few cases of sugar-free Red Bull.
In between his duties as the marketing coordinator at Silver Mountain, Idaho, he’s also the bike park manager. His office was once the master bedroom of an apartment in the faded brown complex the ski resort has converted to administrative offices.
Bartlett, 32, looks every bit the mountain biker, dressed in shorts, t-shirt, and trucker hat. He moved mountains to breathe new life into the bike program at Silver, and his efforts have helped increase revenue and also helped Silver Mountain Bike Park earn a top spot in MTBparks.com’...