Choosing the right software and other technology for your operation requires thorough assessment and a thoughtful approach.

  AN INDUSTRY PARTNER FOR 60 YEARS  You may have noticed a nod to our 60th anniversary on this month’s cover. Can it be? For six decades SAM has strived to be thought-provoking, helpful, and sometimes entertaining. We have been through a lot of ups and downs along with the rest of the industry, from record seasons to snowless winters and our latest challenge, the pandemic. Like the ski business, we’ve grown and adapted over the years—SAM is no longer just a magazine. You can access news, information, insights, and opinions via PodSAM, Huddles, headline news emails, and social posts. We’ve also gathered expertise inside the industry and out to offer training, education, and networking through Summit Series bootcamps, Cutter’s Camp, and Summer Ops Camp.  We are grateful for your support through the years. We would not be here celebrating our 60th without you. Turning 60 is not ...

Scenes from the IAAPA Expo and the HomeLight Cup.

SAMMY honorees peek into their crystal (snow)balls, and more.

New tools to enhance operations and the guest experience.

Video marketing is low-hanging fruit—here's how to take advantage of it.

It takes money to make money, but it takes smart planning to spend it well.

Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted.

The Question: How long does it take to go through your equipment rental process?

Universal design principles can create a company culture that strengthens all aspects of your business—including the bottom line.