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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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PGRI Acquires Controlling Interest in Powderhorn

SAM Magazine—Park City, Utah, Feb. 4, 2025—Park City-based Pacific Group Resorts Inc., has acquired controlling interest in Powderhorn Mountain Resort just east of Grand Junction, Colo. The acquisition was made through PGRI subsidiary Powderhorn Pacific, LLC, which has operated the resort for the past six years. The Denver-based Gart family wil...

Snowvana Sets Northwest Dates, Adds Wisconsin Show

SAM Magazine—Bend, Ore., Feb. 4, 2025—Snowsport festival operator Snowvana will return to Seattle and Portland and debut a new show in Wisconsin in 2025. The events will include thousands of square feet of new and used gear at up to 70 percent off, dozens of regional ski resorts, lift ticket and vacation deals, snowsports vendors, contests, giv...

Buckley to Retire as CEO of JHMR, Doug Pierini to Succeed

SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven years leading the resort. Resort COO Doug Pierini will succeed Buckley on June 1, 2025. Doug Pierini and Mary Kate Buckley “It has been an incredible honor to work with Mary Kate, from her time on ...

Chair Detaches from Lift at Attitash, One Injured

SAM Magazine—Bartlett, N.H., Feb. 3, 2025—On Feb. 2, a carrier with one rider aboard detached from the Flying Bear lift at Attitash Mountain. The carrier fell approximately 20 feet. Credit to David Gunzburger Eyewitnesses report that the male passenger was conscious and walking after the fall. He has since been released from the hospital. Th...

Registration Opens for the 21st Gathering of Cutter’s Camp

SAM Magazine—Natick, Mass., Jan. 30, 2025—Registration is now open for SAM’s Cutter's Camp, May 5-9, 2025, at Timberline, Mt. Hood, Ore. The five-day program for terrain park professionals features on-hill and classroom workshops, one-on-one customized operator coaching, and demos of the latest machines and technology platforms for park groom...

Investment Firm Calls for Major Changes at Vail Resorts

SAM Magazine—Charlotte, N.C., Jan. 27, 2025—Late Apex Partners, LLC, an investment firm whose largest holding is Vail Resorts, is calling for transformational change at the winter resort company. In a letter to the Vail Resorts board of directors, Late Apex said that "over the past five years, Vail’s performance has been unacceptable. We bel...

Homewood Master Plan Revision Approved

SAM Magazine—Homewood, Calif. Jan. 27, 2025—The saga of Homewood Resort took another turn last week when the Tahoe Regional Planning Agency (TRPA) governing board approved Homewood's revised master plan.Photo credit: Homewood Mountain Resort The plan will allow for major improvements, including a new gondola, replacement lift, mid-mountain lodg...

Crested Butte Lift Maintenance Workers Threaten to Strike

SAM Magazine—Crested Butte, Colo., Jan. 27, 2025—Lift maintenance workers at Vail Resorts-owned Crested Butte voted for a strike authorization following negotiations in which Vail Resorts has refused to increase their pay, according to the union. Negotiations have dragged on for more than a year.Photo credit: Crested Butte. The 12 lift mainte...

Weather Dictates Variable Business Over MLK Holiday Weekend

SAM Magazine—Jan. 22, 2025, Ludlow, Vt.—As usual, snow, both manmade and natural, played a major role in shaping business over the three-day MLK holiday weekend. So did operational disruptions. Busy new mid-mountain lodge at Tamarack, Idaho. While a cold snap blanketed nearly the entire country at some point throughout the holiday, the effec...

Hotel Fire in Turkish Ski Resort Kills at Least 66

SAM Magazine—Istanbul, Turkey, Jan. 21, 2025—A predawn fire at a hotel in the Kartalkaya Ski Resort in Turkey killed at least 66, with another 51 injured, Turkey's Interior Minister Ali Yerlikaya said Tuesday. The resort is located in Northwestern Turkey's Koroglu mountains, about 185 miles east of Istanbul. The fire ignited at 3:30 a.m. News...

Lift Failure Injures 15 at Spain Ski Area

SAM Magazine—Barcelona, Spain, Jan. 20, 2025—A chairlift failure injured more than a dozen people Saturday morning at Astún resort in the Spanish Pyrenees. The bullwheel on a 1985 fixed-grip quad detached, causing the lift to derope on numerous towers, according to liftblog.com’s Peter Landsman.Credit to Meteosojuela La Rioja “Without a b...

Strong Attendance and Bluebird Skies at NSAA Western Conference

SAM Magazine—Olympic Valley, Calif., Jan. 20, 2025—Attendance was up at NSAA’s Western Winter Conference, with more than 670 ski industry folks gathering at Palisades Tahoe, Jan. 14-16, for the education and networking event. Total attendance surpassed numbers for 2024 and 2023. NSAA’s new CEO Mike Reitzell welcomed everyone at a hosted br...

A-Basin Ski Patrollers Vote to Unionize

SAM Magazine—Arapahoe Basin, Colo., Jan. 20, 2025—Members of the Arapahoe Basin ski patrol voted 30-22 in favor of unionizing. If the results are certified by the National Labor Relations Board, the Arapahoe Basin Ski Patrol Union (ABSP) will join the Communication Workers of America (CWA) 7781 United Mountain Workers, which will represent ABSP...

The Good, Bad, and Ugly in Vail Resorts Early Season Results

SAM Magazine—Broomfield, Colo., Jan. 17, 2025—Vail Resorts reported that season-to-date total skier visits for North America were down 0.3 percent while lift ticket revenue rose 4.5 percent from the beginning of the ski season through Jan. 5, 2025, compared to the prior year period through Jan. 7, 2024. Revenues from ancillary businesses we...

Rates, Occupancy Remain Steady at Western Resorts

SAM Magazine—Winter Park, Colo., Jan. 16, 2025—December daily rates nudged up a bit, occupancy edged down a bit, and lodging results among the participating properties in 17 regions across seven Western states looked a lot like last year at this time, according to the most recent monthly report from DestiMetrics, part of Inntopia’s business ...