To build our sports, reframe skiing—and riding—as a mountain experience. Our sports' beauty is what seduces guests into becoming skiers and riders.
As more guests venture off-piste, perhaps resorts can "design" the experience.
A SAM editorial on snowboarding's "decline."
Will the Olympics change the face of slopestyle competitions?
Editor Rick Kahl on the state of snowboarding.
Believe it or not, there are guests out there who would rather hoof it up your mountain than ride a fancy lift. Keeping them safe is another matter.