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May 1985

Displaying items by tag: Snowboarding

To build our sports, reframe skiing—and riding—as a mountain experience. Our sports' beauty is what seduces guests into becoming skiers and riders.

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Published in July 2017
More stories of successful conversions.

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  • Author Cindy Hirschfeld
  • Volume 53-5
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Published in May 2014
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.

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  • Author Samantha Rufo, Gregg Blanchard, Mike Grasso, Rick Kahl, Jennifer Rowan
  • Volume 53-3
  • Page 50
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Published in May 2014
The recipe is simple: Happy moms = return guests. Here's how some resorts accomplish just that.

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  • Author Catherine Doucette
  • Volume 53-2
  • Page 36
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Published in March 2014

As more guests venture off-piste, perhaps resorts can "design" the experience.

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  • Author Mark Harrison
  • Volume 52-3
  • Page 46
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Published in May 2013

A SAM editorial on snowboarding's "decline."

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  • Author Staff
  • Volume 52-2
  • Page 10
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Published in March 2013
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Will the Olympics change the face of slopestyle competitions?

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  • Author Katie Bailey
  • Volume 52-1
  • Page 58
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Published in January 2013

Editor Rick Kahl on the state of snowboarding.

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  • Author RickKahl
  • Volume 51-4
  • Page 14
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Published in July 2012
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Believe it or not, there are guests out there who would rather hoof it up your mountain than ride a fancy lift. Keeping them safe is another matter.

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  • Author Tom Winter
  • Volume 51-1
  • Page 64
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Published in January 2012

Innovative ski and snowboard schools across the country illustrate how resorts can create new customers.

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  • Author Ron LeMaster
  • Volume 50-3
  • Page 54
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Published in May 2011
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