Olivia

Cover Story-- Fire

Technical Editor Nils Ericksen, in consultation with many experts, examines what areas should do to avoid the ravages of fire. Insurance expert, George Gohn, provides a useful sidebar on fire insurance.

Published in Winter 1975

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Safety

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NSAA Newsletter

Starting with the issue, SAM will carry an NSAA Newsletter in every issue, prepared and edited by NSAA. SAM is pleased to provide this important communications link.

Published in Winter 1975

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Buying Insurance To Fit

by H. William Dixon. An expert in all aspects of ski area insurance tells you some things to watch for.

Published in Fall 1974

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Legal

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Coke Puts On Skis

We analyze the major marketing program that the Coca Cola Company is getting under way at ski areas.

Published in Fall 1974

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Marketing

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The Aspen Skier-- 1974

ted Farwell, dean of ski economists and a frequent contributor to SAM, analyses the fascinating new studies made on this Aspen skier. An important review of some important studies.

Published in Fall 1974

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Marketing

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Two Way Radio

Technical Editor Nils Ericksen takes you through the pros and cons of citizens band versus FM communications for ski area operations, and brings out many useful buying hints

Published in Fall 1974

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Miscellaneous

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Emergency Operator Procedures

An important tabulation of what potential lift emergencies are, probobly cause and most importantly, what you do first when they happen. By Sam Bonasso and Dan Flesher

Published in Fall 1974

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Lifts

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Managing The Snowflake

A fascinating and detailed account, with full color illustrations-of how one area manager controls within an inch of its life, every flake of snow that falls and every flake he makes

Published in Fall 1974

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