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May 1985

Olivia

Olivia

by SAM Technical Editor, Robert E Kinney. Bob tells you the reasoning behind the new "dual doubles" that everyone os talking about, and explains both what they can and what they cannot do for you.
Three features that will help you take better advantage of the ski publications (article by Dave Rowan starts on Page 31) and newspapers (tabulation of in formation on newspapers covering major skier markets of North AMerica on Pages 32-32)
SAM speaks out on the major shifts in NSAA policy and on the role of the supplier. Don Metivier speaks out on professional ski writers. Foy Feuchter of the Forest Service writers about the need for framing environmental standards; and the SAM philosophizes measuring beauty. All thought-provoking editorials.
Complete reporting on the shake-up and reorganizing of NSAA and the whole new trade show set up. Plus a timely review of other happenings in the ski world.
by travel researcher Robert Lundy
a round table discussion between experts, moderated by Nils Erickson
by Robert E. Kinney.-A look at a practical area for economies
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