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July 2000

Katie Brinton

Katie Brinton

This article explores the possibility of a resort offering its location for print and television advertising. Early snow and easy access are two keys to making a public relations coup.

This issue is chock-full of coverage on lift construction including the survey, Squaw Valley's new funitel, the Getty Museum's tram and announcement that SAM is the official English language publication for OITAF.

This issue is not available online. For more information, contact donna@saminfo.com.

Questions answered are: What are the advantages of a dirt-shaped halfpipe opposed to one of only snow? Can you overgroom a terrain park? How can you maintain a halfpipe without a halfpipe groomer? Is it OK to allow skiers in "snowboard" parks? What are the most effective ways to educate terrain park users about etiquette?
The article points to different approaches to food and beverage. Should resorts minimize the bottom line in food costs by offreing typical fare or risk higher costs and less margins by cooking quality homemade food? It's more a question of regional demand than anything else.
This issue features the latest entry in our series on the wire rope: a deep dive into its history.
A recap of the two-day resort development conference in Vail in May entitled "Developing, Marketing and Managing Destination Resorts." Expanded opportunities for entertainment will spell success for resorts of the future was a major theme. Speakers at the conference included, George Gillett Jr. of Booth Creek, Bill Jensen of Breckenridge, Jerry Blann of Jackson Hole and Bruce Mainzer of Vail Resorts.
This article looks at what resorts are doing to attract business during the summer season, The article discusses everything from BMX events to waterslides and from symphony concerts to paint ball from coast to coast.
David's article outlines the factors that make up the complicated picture of SIA's trade show troubles. The article explains why buy-sell cycles are causing trouble and hurting retail equipment numbers.
Abby Rand critiques the ski resort offerings on the Internet for planning a ski vacation. She discovered that the ski travel trade is not ready for the big time.
ESPN's Winter X Games transformed Crested Butte, Colo., into the ultimate playground for alternative winter sports. Though the event required a great deal of preparation, the resort benefited from significant media exposure.
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