SAM Magazine-Park City, Utah, April 24, 12009-Globally and in North America, the Rossignol Group is focusing on its core competencies, streamlining many of its departments and systems, and reducing its workforce by 30 percent, North American president Francois Goulet told U.S. and Canadian employees on April 22.

"Those necessary reductions, while painful, will also bring many of our best ideas and employees closer together to be more effective as we pursue our goals and improve on our core competencies," Goulet said.

Since the acquisition of the Rossignol Group by Chartreuse & Mont Blanc last fall, the Group's management team has been laboring to return to profitability and ensure the group's success in the future.

The Rossignol Group has already reallocated resources to improve its production quality, upgrade products within the Dynastar, Lange and Rossignol lines, and to refocus marketing efforts on the most profitable categories. Specifically, the Group plans to distinguish between Dynastar, Lange and Rossignol by offering fewer and more unique products within each brand. The Group also plans to consolidate some aspects of sales, marketing and logistics departments among all brands, focus softgoods on the core winter market, and fund simple, hands-on marketing efforts employed successfully in the past. \

• Previous
  NSAA Announces Marketing and Guest Services Awards
• Next
  Third Annual RiLi Conference Scheduled for June 3-5