SAM Magazine--Steamboat Springs, Colo., October 8, 2014--It seems that Utah can't stay out of the news. On the heels of the launch of a marketing campaign by Visit Salt Lake to promote Salt Lake City and its four member resorts (Brighton, Solitude, Alta and Snowbird) as Ski City USA, which appeared to be an effort to attract visitors away from places like Park City, Steamboat Springs, Colo., moved to protect its trademark Ski Town, U.S.A. SAM Magazine--Steamboat Springs, Colo., October 8, 2014--It seems that Utah can't stay out of the news. On the heels of the launch of a marketing campaign by Visit Salt Lake to promote Salt Lake City and its four member resorts (Brighton, Solitude, Alta and Snowbird) as Ski City USA, which appeared to be an effort to attract visitors away from places like Park City, Steamboat Springs, Colo., moved to protect its trademark Ski Town, U.S.A. in the Federal District Court for the District of Colorado by filing a complaint against Visit Salt Lake, as well as Alta Ski Lifts Company, Brighton Resort, Solitude Ski Corporation and Snowbird Resort on Friday, October 3, 2014.

Both Steamboat Ski Resort and the Steamboat Springs Winter Sports Club have registered Ski Town, U.S.A. with the United States Patent and Trademark Office. The term Ski Town, U.S.A. has been in use since 1959.

“Steamboat Ski Resort has used Ski Town U.S.A. for decades and has invested significant time, energy and money to establish and maintain this brand strength,” says Rob Perlman, senior VP of sales and marketing for Steamboat. “We think Visit Salt Lake and the four participating resorts are violating our intellectual property rights and need to go back to the drawing board on their advertising campaign.”

Visit Salt Lake's website can be found here.

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