Olivia

Will Environmental Constraints Pass Into Oblivion?

Congress appears to be ready to deregulate everything, including many environmental policies that affect ski areas. This does not mean, however, that ski areas will be freed from environmental constraints in place on the local, state and federal levels.

Published in January 1996

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Hiking Centers For Profit

Killington and Merrell Footwear join forces in opening a fully equipped, for-profit hiking center with an educational outdoor program. Boot rental is available, and a fee allows access to a variety of mapped trails with interpretive materials and stunning views.

Published in January 1996

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Summer

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What Do Mothers Want?

The decline in numbers of women skiers can be attributed to a variety of factors: "hassle factor," poor promotion of benefits and services to women and poor response to male messages being sent in a male-dominated sport. Delivering the right message will be important to attract mothers and the children they bring with them.

Published in January 1996

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Marketing

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Skiing's Demographic Future

The massive baby boom generation set a growth pace that we won't see for another dozen years. In the meantime, skiing has to look to different groups for growth.

Published in January 1996

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Research

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A New Look At The "Ski Resort Of The Future"

30 years ago, Ski magazine ran an article forecasting a new era in skiing. SAM asked four prominent ski industry figures: John Fry, Sherry Dorward, Paul Matthews and Jack Zehren to comment and to look ahead to the next 30 years.

Published in January 1996

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If You Build It, They Will Come

The history of the ski industry is the history of uphill transportation. Beginning a new series of features about lifts and their impact.

Published in January 1996

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Watering Hole

Considers the collective benefits from the emphasis of companies such as S-K-I Ltd. on new products, promotions, marketing partnerships and business relationships, calling into question negative editorial references in the previous issue.

Published in November 1995

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Miscellaneous

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Ske-Cology Takes Partners To Succeed

Describes the partnership among Vail, the USDA Forest Service, National Winter Sports Partnership and NSAA to provide Ske-Cology to as many resorts as possible.

Published in November 1995

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