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September 1986

Olivia

Olivia

An area profile of Ski Roundtop of Pennsylvania and its parent company, Snow Time, which now operates three mountains, including Ski Windham, N.Y., and Ski Liberty, Pa. President of Snow Time, Irv Naylor, outlines his management techniques and explains why his areas are so successful.
An overview of what is available to ski resort operators in air/water snowmaking automation, including scatterplots, charts of cost breakdown by region and a full description of what is available on the market, listed by manufacturer. Covers both automatic and semi-automatic systems. (Part 1 in a two-part series.)
For the past four years, Sugarloaf, Vt., has actively promoted safe skiing through a well-organized intervention program. This feature takes an in-depth look at a program that provides opportunities for the ski patrol to interact with the skiing public to prevent accidents on the hill through bus talks, a fast and reckless skier program, a safety table in the lodge, lift-line review and off-mountain talks.
An interview with Chuck Lewis on the future of the ski industry. Lewis, currently involved with Eldora in Colorado, explodes the myths and explores the realities of success in a flat skier-participation market.
A look at a setback in the ongoing battle over an agreed-upon fee system for ski resorts on Forest Service land. Suggests several general courses of action.
A call to the boards of NSAA, CCSAA, major ski publications and the leaders of U.S. Skiing to reach a consensus on a unified message in lobbying for ski industry needs in Washington, D.C., the same way that no-growth lobbyists have successfully been doing for years.
An interesting look at how ski areas plan to attend and sell at the consumer ski shows. Approaches range from non-involvement to a full-bore, multi-media campaign directed at soliciting reservations on the spot. Incorpororates a look at the current role being played by the consumer shows.
A call to leaders in the snowboard marketing arena to bring the sport to a mature level, rather than contribute and support decadent attitudes and ideas that do not represent the sport. Includes a short memo by David Rowan on the Burton pornography advertising debacle.
A unique approach to a reconciliation of the snowboarder vs. skier conflict. The author suggests that new generation snowboarders have not earned the right to profit off the blood, sweat and tears laid out by skiers for the resorts they now use and proposes several remedies for the current situation.
Artificial ski surface by Reliable Racing; vehicle lift by Lif-Tech; photo imaging by BSS; power monitors by Innovative Snowmaking Technologies; half-pipe cutter by Kassbohrer; mountain carts by Devalkart; and adjustable speed drives and controls catalog by Fincor.
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